Factors to Consider When Hiring A Business Coach

Posted by Marty Cutler
2
Jun 24, 2019
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There’s a joke that many organizations spend more time selecting their office furniture than selecting their business consultants. These organizations are lost when it comes to using thoughtful criteria when selecting a business coach. Various reasons are suggested, like mutual friends, receptiveness to a sales pitch, and so on. But what truly defines the top business consultants is often a mystery to some businesses.

Here are some essential factors to consider when hiring a business coach.

Check for References

From current clients and associates to past clients, check all the references thoroughly to evaluate the reputation of your consultant. Make sure you are comparing apples to apples and don’t fall for a single good reference.

Qualification

Education, certification, and professional experience can help demonstrate more about the business consultant. He/she must be willing to learn more and share the same goals as you. Their knowledge can be immensely helpful in taking your business to the next level.

Personality

Top business coaches will be inquisitive and have an open personality and the presence of mind to ultimately perform the assignment. When hiring a business coach, you must consider his/her business code of ethics. Ask yourself if you have confidence in the coach. Do you feel comfortable with him/her?

Decision Making

Consider whether your coach can clearly discuss options with you, and cover risk-benefit relationships, opportunities for your business, and the usefulness of a business coach (to name a few) when making crucial business decisions. For instance, when you are selecting a coach, ask yourself if you believe he/she will actually help you.

Processes To Consider

A professional coach will be organized, understanding, and ask many questions. He/she will, through a conversation, get a clear understanding of you and your business. It’s vital that your coach will have a clear idea of your strengths and weaknesses, where your business is at now and exactly where you want it to be. He/she will, with your direct participation, lay out a plan and a strategy for success. Your coach will identify your leadership and management skills and help you develop both to their full potential.

What’s more, a business consultant can help you:

  • Assess your business goals for the future
  • Clarify vision for both short and long term
  • Brainstorm game-changing ideas and more

A professional business coach will help you be the best you are, not show how good they are.


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