A Doorway to a Bright Future - Become an Oracle CRM Consultant with an Oracle Training in Delhi

by Ashish Bakshi Education Consultant

For aspirants seeking a stable career, enrolling for Oracle training in Delhi provides numerous options for career progression. Oracle E-Business Suite is a suite of modules and among them is the CRM (customer relationship management) module. Before trying to understand what an Oracle CRM consultant does, it is important to know what is CRM.

What is CRM?

A CRM platform provides organized access to customer information, accounts, prospects, market intelligence, consumer preferences, inferences, historical information, demand patterns etc. This way, all departments, whether they are client-interfacing or not, have access to customer information. Using this information they can align their departmental goals to serve the customer better.

Modules in Oracle CRM system

The following are some of the modules in this system.

Oracle Marketing - sub-modules include online marketing, trade management, competitive intelligence
Oracle Sales – sub-modules include quoting support, mobile field sales, sales intelligence
Oracle contracts – Sales, service, rights contracts
Oracle service – Teleservice, quality online, advanced scheduler
Interaction channels – Oracle scripting, email support center

Depending on the organizational needs, only a specific set of sub-modules may be required.

What does an Oracle CRM consultant do?

Generally, knowledge of the E-Business Suite is required including its integration with other applications. Sometimes, integration could be required with applications from other vendors too. At a high-level, the job description is as below:

Lead multi-functional teams from across the organization; integrate them into a collective ecosystem to deliver customer satisfaction.
Problem solving ability, root cause analytic skills, and the ability to provide strategic and tactical direction.
Well-versed in change and process management.
Skills in using Oracle eBusiness Suite – Oracle CRM.
Use a range of tools to help the company organize knowledge, and automate processes. Integrate the system with many tools (Enterprise Resource Planning and business intelligence) to capture information. Facilitate the automatic recording and organization of business development data for sales support and automation.
Some organizations may want expertise in Oracle Business Intelligence Enterprise Edition (OBIEE). This tool is used to integrate a company and its sub-company corporate/customer information.

Career Progression

The career path for an Oracle CRM consultant is vast and varied. With experience, a consultant may be given senior positions in various capacities. To get updated and adequate foundational knowledge, it is desirable to take up a quality Oracle training from a reputed training institute.