Articles

A Deep Dive into The Case Study of Microsoft

by Jessica Moore Writer

Case studies are an essential part of the academic curriculum.  Students explore online sources for case study help. For example, in April 4, 1975, Microsoft started by Bill Gates, a Harvard College Dropout and his childhood friend Paul Allen.  It is one of the most valuable companies globally, and going through the Microsoft case study will provide you with better insights.

 

The company Microsoft is engaged in developing, licensing and supporting a range of software and products. The company grew successful over the years, and in the year 2000, Steve Ballmer took over as the new CEO of Microsoft.

 

The main strength of Microsoft company was the profit it got from the business side. The company had a good presence in the consumer market as the technology advanced.

The company got a big break in 1980 when it partnered with IBM. So, Microsoft was providing a crucial operating system, DOD, for IBM PCs.

 

A royalty was paid to Microsoft for every IBM computer sold. After that, windows 3.0 was introduced by Gates.  This made Microsoft the sole keeper of the PC software standard.

 

Before 1990, Microsoft was known to be the supplier of hardware manufacturers, and it was their target market.   It is known to be the first software company that acquired $1 billion in revenue.

 

 Furthermore, the version was being launched, and it captured a higher market share.

 

In 2001, Project Longhorn Microsoft's previous operating systems were replaced by Vista, which was released in 2007. Vista was the new operating system, and many options were available, which kept catering to different consumers.

 

However, it was seen that the corporate world preferred Windows XP due to its fast operation, stability and security.

 

In the year 2009, Windows 7 was released, which replaced Vista. On October 12, windows eight was released and brought forward some significant changes in the OS platform. This helps in improving the user experience on the tablets. After the launch of Windows 8.1, more improvements were seen.

 

Later Microsoft got into the gaming and mobile phone market. Again, it successfully captured big markets. As a result, numerous sellers are availing of the Windows Mobile OS.

 

In 2001, Microsoft released Xbox, and in 2002, it released Xbox Live. It made Microsoft second in the gaming market. However, the gaming console was powerful and saw stiff competition.

 

In the year 2011, Microsoft was known to acquire Skype for $8.5 billion, which is known to be the largest acquisition in the history of Microsoft.

 

It later competed with Apple’s Facetime and Google’s Voice. It further went on to add more features like the Xbox, outlook along with smartphones.

 

Cloud computing was another initiative, and there were enhancements in the versions; there were options to improve the database and accessible cloud set-up and compatibility. Apart from that, there were performance and program enhancements.

 

Summary: Microsoft Case study is an in-depth study of the company's profile. A different aspect of the company's behaviour and pattern has been observed. It is used to study the different situations and problems one faces.  The knowledge gained by the Microsoft case study can also follow a specific format. However, there can e certain limitations and benefits to it.


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About Jessica Moore Freshman   Writer

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Joined APSense since, November 3rd, 2021, From New York, United States.

Created on Apr 1st 2022 01:42. Viewed 117 times.

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