A Comprehensive Text-to-Give Guide for Nonprofit Organizations
by Steve J. Digital MarketingAs
a nonprofit organization, you know how critical fundraising is to your mission.
From organizing events to sending out donation letters, you've explored every
avenue to maximize your donations. But have you considered the power of
text-to-give? With more and more people using their mobile phones to make
purchases and donations, it's time to harness this technology for your
fundraising efforts. However, if you're new to text-to-give, it can be
overwhelming to know where to start. Don't worry - we've got you covered! In this
comprehensive guide, we'll cover everything you need to know about
text-to-give, from how it works to best practices for implementation. We'll
walk you through the steps to set up your own text-to-give campaign and provide
tips for effective promotion and engagement. By the end of this guide, you'll
be equipped with the knowledge to launch a successful text-to-give campaign and
take your fundraising to the next level.
Benefits of text-to-give for nonprofit
organizations
Text-to-give
has become an increasingly popular fundraising option for nonprofit
organizations in recent years. It's easy to see why: it's a quick and
convenient way for donors to give, and it allows organizations to reach a wider
audience. Here are some of the benefits of using text-to-give for your
nonprofit:
Convenience
One
of the main benefits of text-to-give is the convenience it provides to donors.
With text-to-give, donors can easily donate to your organization from anywhere,
at any time, using their mobile devices. This eliminates the need for checks or
cash donations and makes the donation process more accessible and
user-friendly.
Higher Donor Engagement
Text-to-give
campaigns can help you engage with your donors in new and exciting ways. By
providing your donors with an easy way to donate, you may be able to reach a
wider audience and encourage more people to support your organization.
Additionally, because text-to-give is such a new and innovative way to donate,
it can help you stand out from other nonprofit organizations in your field.
Increased Fundraising
Finally,
text-to-give campaigns can lead to increased fundraising for your organization.
By making it easy for donors to give, you may be able to encourage more people
to donate to your organization. Additionally, because text-to-give campaigns
are often associated with specific events or campaigns, they can help you raise
funds for a particular cause or project.
Read Also:- How to Create an App for a Non-Profit Organization?
How does text-to-give work?
Text-to-give
is a simple process that involves donors sending a text message to a specific
number to make a donation to a nonprofit organization. Here's how it works:
Choose a
text-to-give provider The first step in setting up a text-to-give campaign is
to choose a text-to-give provider. There are several providers available, each
with its own features and pricing. Look for a provider that offers the features
you need at a price that fits your budget.
Set up
your campaign Once you've chosen a provider, you'll need to set up your
text-to-give campaign. This involves choosing a keyword that donors will use to
donate, setting a donation amount, and linking your campaign to a payment
processing service.
Promote
your campaign Once your campaign is set up, it's time to promote it to your
donors. Use social media, email, and other marketing channels to spread the
word about your campaign and encourage people to donate.
Collect
donations As donations come in, they will be processed by your text-to-give
provider and deposited into your organization's account. You can track
donations and donor information through your provider's dashboard.
Choosing a text-to-give provider
Choosing
the right text-to-give provider is critical to the success of your campaign.
Here are some key factors to consider when choosing a provider:
Features
Different
text-to-give providers offer different features, so it's important to choose a
provider that offers the features you need. Some important features to look for
include the ability to set up recurring donations, the ability to customize
your donation form, and the ability to collect donor information.
Pricing
Text-to-give
providers typically charge a fee for their services. Look for a provider that
offers transparent pricing and doesn't charge hidden fees. Some providers
charge a flat fee per transaction, while others charge a percentage of the
donation amount.
Payment Processing
Your
text-to-give provider will process donations on your behalf, so it's important
to choose a provider that uses a reputable payment processor. Look for a
provider that uses a payment processor that is PCI-compliant and has a good
reputation for security.
Customer Support
Finally,
look for a text-to-give provider that offers good customer support. You'll want
to choose a provider that is responsive to your needs and can help you
troubleshoot any issues that arise.
Setting up your text-to-give campaign
Once
you've chosen a text-to-give provider, it's time to set up your campaign. Here
are the steps you'll need to follow:
Choose a keyword
The
first step in setting up your campaign is to choose a keyword that donors will
use to donate. This keyword should be short and easy to remember. You'll want
to choose a keyword that is unique to your organization and that hasn't already
been used by another organization.
Set a donation amount
Next,
you'll need to set a donation amount. This is the amount that donors will be
asked to donate when they send a text message to your keyword. You can set a
fixed donation amount or allow donors to choose their own donation amount.
Link to a payment processor
Your
text-to-give provider will need to link to a payment processor to process
donations on your behalf. Make sure you choose a payment processor that is
reputable and has a good track record for security.
Customize your donation form
You'll
also want to customize your donation form to make it as user-friendly as
possible. This may include adding your organization's logo, providing a brief
description of your organization, and including an opt-in for future
communications.
Read Also:- How To Build An App For Your Charity Organization?
Creating effective call-to-actions for
your text-to-give campaign
Creating
effective call-to-actions is a critical part of any text-to-give campaign. Here
are some tips for creating effective call-to-actions:
Keep it short and sweet
Your
call to action should be short and to the point. Use clear and concise language
that tells donors exactly what to do.
Use action-oriented language
Use
action-oriented language that encourages donors to take action. Use verbs like
"donate," "give," or "support" to motivate donors
to donate.
Make it urgent
Create
a sense of urgency in your call-to-action by using phrases like "Donate
now" or "Time is running out." This will encourage donors to
donate quickly and help you reach your fundraising goals faster.
Promoting your text-to-give campaign
Promoting
your text-to-give campaign is critical to its success. Here are some tips for
promoting your campaign:
Use social media
Social
media is a great way to promote your text-to-give campaign. Use your
organization's social media accounts to spread the word about your campaign and
encourage people to donate.
Use email
Email
is another effective way to promote your text-to-give campaign. Send out an
email blast to your organization's supporters, and encourage them to donate by
including a link to your text-to-give campaign.
Partner with influencers
Partnering
with influencers or other organizations in your field can help you reach a
wider audience and encourage more people to donate to your campaign.
Measuring the success of your text-to-give
campaign
Measuring
the success of your text-to-give campaign is critical to improving future
campaigns. Here are some key metrics to track:
Donations
Track the
number of donations you received during your campaign to see how successful it
was.
Donor retention
Track
donor retention rates to see how many donors continued to support your
organization after the campaign.
Engagement
Track
engagement rates to see how many people interacted with your campaign on social
media, email, or other channels.
Read Also:- How to Build a Fundraising App For Religious Organizations?
Common mistakes to avoid in text-to-give
campaigns
Finally,
here are some common mistakes to avoid in text-to-give campaigns:
Not promoting your campaign enough
One
of the biggest mistakes organizations make in text-to-give campaigns is not
promoting the campaign enough. Make sure you use all available marketing
channels to promote your campaign and encourage donors to donate.
Not providing enough information
Make
sure you provide donors with enough information about your organization and the
cause you're supporting. This will help donors understand why their donations
are important and encourage them to give.
Not following up with donors
Make
sure you follow up with donors after the campaign to thank them for their
support and provide them with updates on your organization's work.
Examples of successful text-to-give
campaigns
Here are
some examples of successful text-to-give campaigns:
American Red Cross
The American
Red Cross launched a text-to-give campaign in the aftermath of Hurricane Sandy.
They used the keyword REDCROSS to encourage people to donate $10 to the relief
effort. The campaign raised over $30 million in donations.
National Breast Cancer Foundation
The
National Breast Cancer Foundation launched a text-to-give campaign to raise
awareness of breast cancer. They used the keyword NBCF to encourage people to
donate $5 to the cause. The campaign raised over $500,000 in donations.
Conclusion
Text-to-give
can be a powerful tool for nonprofit organizations looking to raise funds and
engage with donors. By following the steps outlined in this guide and avoiding
common mistakes, you can launch a successful text-to-give campaign and take
your fundraising to the next level. Don't be afraid to experiment with
different strategies and campaigns to see what works best for your
organization. With the right approach, text-to-give can help you reach your
fundraising goals and make a difference in the world.
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Created on Jun 13th 2023 04:44. Viewed 110 times.