A complete novice to Guest Blogging? Here’s your ideal guide

by Himanshu Mehera Health Expert,Consultant

Guest blogging is a new form of content marketing. Many content writers are reaching their target readers with the help of various guest blogging sites. 

 

So, basically, guest blogging in simpler words is posting your content on someone else’s website. Guest blogging is also called guest posting as you are posting on another company’s website which is not your own. Hence, you’re the guest and the guest blogging site where you are posting your contents in the owner.

 

Since you are writing for someone else you might think that the company is the winner and you are the loser which is not the reality. In guest blogging, both company and the writer are the victor ludorum. Let’s explain how. As a blogger, you get the audience you need when you post on an established guest blogging site and the website owner gets a higher rank in Google’s SERP (Search Engine Results Pages). Hence, both parties are happy in this professional relationship. 

 

There’s another confusion related to guest blogging. Many bloggers want their own identity and become reluctant to begin guest blogging. As understandable it is, guest blogging should not be mixed with ghost blogging. Ghostwriters write for the company and to put things clearly, they are the company’s voice whereas guest bloggers write their own perspectives with the magic of words to attract the audience. 

 

Many genuine guest blogging sites give credits to the guest bloggers and there’s nothing more overwhelming for a the writer who gets appreciation for his or her work, in both verbal and monetary terms. So, if you want to be a guest blogger, here are a few things to consider.

 

• Research trustworthy guest blogging sites 
• Find your niche 
• Choose the right keywords by using appropriate keyword research tools
• Find apposite keywords
• Enrich your vocabulary
• Create engaging contents

 

Always find a well-acknowledged guest blogging site before starting guest blogging. Remember, Content is and will always be the King. Keep brewing fresh contents! 

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Created on Apr 24th 2020 04:53. Viewed 375 times.

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