Every tactics and strategy are implemented when it comes to improving the ranking of the page. SEO is no less than a battle that every webmaster fights. In every battle, there are tools and tactics and strategies that are used with a planning. Out of many tools that are used for SEO, one is link building. It is considered as a very important tool to enhance the overall performance of the site or the page. Link building is the process of getting users from external sources through a link which directs to your site. It is very important to make sure that the links come from authentic and a popular site. Some of the Top SEO Companies in New Delhi help their clients get links from some of the very prominent websites, which result in higher user traffic and greater revenues.

Why are links important?

Today there is a hardcore competition among various sites to get to the top of the SERP. Google uses its algorithm to rank the pages accordingly. According to its algorithm, it checks how many links are there to refer to a particular site. Higher the links, higher will be the chances to get the better rank. Therefore, it is very important to get as much as links as possible.

Tips to get good links.

Below are some of the useful tips to get a good amount of quality links:

1. Use social media

One of the major key to improving the site rank is to make full use of the social media.  You can use the link to your content through your social media posts. For this, you need to improve your social media presence so as to build up the audience. When that audience receives the link, it will definitely turn into the traffic to your site.

2. Present quality content.

The only way to get good quality links is to deliver good quality content. The better the content would be, better will be the chances to get the higher rank. Plus, to receive links from top websites, it is very necessary to deliver the content that is up to the satisfactory mark.

3. Check the linking site’s authenticity.

It is not necessary to always get links from the top sites only. You might get links from other small sites also. But it is always recommended to get the complete information regarding the authenticity of the site. Reason being that the search engines often block or mark the links “spam” which are not from an authentic site. Plus, receiving links from a site that is poorly optimized or has a low SERP rank, will not be of any good.

4. Use proper anchor texts.

Anchor texts are the texts that are used to refer to the link. It is very important to use the anchor texts wisely. Proper, descriptive anchor texts that are also rich in keywords are very helpful in gaining some good quality of clicks.