9 Tips To Create Business Cards That Will Create A Lasting Impression

The business card is the potential customer’s first point of contact with your brand. So, you have to create cards that engage and encourage them to seek more about your products or services. The trick is to create well-designed business cards that stand out from regular cards. To create a distinctive card that packs a punch, check out these 9 tips to create business cards that will create a lasting impression.

It might sound obvious but it’s the most important consideration when designing business cards. Your name, job title, and company name must be clearly displayed. Ensure to mind about the contact details to include. Provide enough to help a potential customer without making your card look cluttered. The essential contact details to include are your website, phone numbers, and email address.

It’s tempting to include a variety of information on your card. However, adding more might lead to shrinking text size. Keep in mind that small text looks readable on the computer screen but might turn out to be an illegible smudge after printing. The general rule of thumb is to avoid going for text smaller than 8 pt. Your font must be professional and simple. Comic Sans or calligraphic font looks tempting but is impossible to decipher.

A smart way to save space on your business card is to include a QR Code. This is a neat way for printing and design companies to include more information on your card without making it look cluttered. Additionally, it’s an easier way to create a link between your online and printed content. When scanning the code, customers are automatically sent to your website. Perhaps you’re worried about the extra cost of generating the QR Code. Well, there’re various free QR Code generators online to allow generating code for your cards a seamless procedure.

Use bright colors to make your card stand out and have a distinctive look. This is a good idea for design and creative businesses looking forward to appearing fresh, exciting, and original. However, simplicity is key. You can also have a memorable and striking card in plain black and white. This can look appealing and stylish as a colorful card.

The best way to use color on your card is to match it with your branding. This requires using your company colors. Perhaps you don’t have an official color scheme. Then, you’ll have a chance to be creative with your cards as long as you stick to the company colors. Your colors must be complementary to avoid clashing which might make your cards look miserably unprofessional. Designing your cards online is easier with a color-matching tool. 

Have you opted to make a plain black and white card? Emboss the words to avoid your card from looking dull. This will give the words a raised 3D effect making your cards looking elegant and stylish. Additionally, embossing will make your cards more tactile. Your cards become appealing to the sense of touch and seeing making it easier for a customer to remember your business.

You can’t miss adding your logo on your business cards. Put written content on one side of the card and the other side reserved for your company logo. Avoid putting everything on one side of the card and leaving the other blank. Keep in mind that most people flip to check the other side on receiving a business card.

Borders are unnecessary when designing a business card. Regardless of how much attention is paid, the printing process isn’t 100 percent precise. There’s a chance of a perfectly symmetrical border coming out lopsided because of minute movements of the printing machine. The trick is to leave a 3mm bleed with the same color as the card background.

Finally, it’s now time to choose paper for your cards. Paper comes in various thickness but cards on thicker paper feel more expensive and professional. Business cards printed on paper thinner than 300gsm look and feel tacky and cheap. Imagine having to hand out a limping business card. Have your cards printed on thicker paper to get good value.

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