9 Simple Steps to Increasing the Effectiveness of Your PPC Audit

by SEO Long Island We can perform on any website.

Like any other online marketing strategy, a PPC (short for pay-per-click) advertising campaign isn’t something you can set and forget. You most likely started your campaign with specific objectives in mind — and if you are not close to the target, it is important to recognize why. Or, if your efforts are achieving those objectives, a PPC audit can show you how to exceed your initial targets.

Here are nine simple steps to follow with your audit to ensure you are getting the most out of your Long Island search engine marketing campaign:

Before starting your actual audit, revisit how and why your campaign was designed.
Set the date range for the audited campaign to 30 days. This will provide insight into how the campaign has been performing recently.
Check that your conversion tracking is correctly set up and configured. Accurate conversion data is critical to analyze in your audit because you won’t know your cost per lead (“CPL”) or cost per conversion (“CPC”) without it.
Ensure your network settings are correct since they allow you to collect data and performance metrics accurately and determine your CPL.
Review targeting to protect your PPC budget from getting exhausted. Doing so will prevent clicks outside of your targeted locations, concentrating ad spending as much as possible on clicks that are more likely to convert.
Concentrate on the campaign’s structure and relevancy. It should have a clearly defined ad group with keyword segmentation that accurately represents what you sell and do.
Check your extensions. Although extensions were once considered optional, they are now a “must-have” if you want your ad to perform successfully.
Optimize for the position. Getting it wrong in this area can be expensive, so carefully analyze your click-through rate (“CTR”) and conversion sweet spot.
Analyze your list of negative keywords. These keywords are essential for preventing unwanted clicks.

Keeping track of your PPC management can be tricky, especially if you have multiple campaigns. Engage professional Long Island SEO services to take the weight off your shoulders and ensure that the job is done right.