9 Lead Capture Quiz and Survey Strategies That Work

by William Roy Digital Marketing Services

One strategy many companies neglect lead generation using quizzes and surveys to get people involved with the brand for the first time. I did not mind this because most implementations of quizzes and Digital Marketing Agencies Newcastle surveys I found leave much to be desired. They tend to expect too much from the user while offering little incentive to take part, just add unwanted barriers to convert.

You do not need to worry about this, though, because today I had nine catches led the quiz and survey strategies that will make you convert the user. By creating quizzes and surveys of people really want to finish (yes, it is possible), all the friction disappear and you've got a strategy that is very effective lead generation that asks very little from people interact with your brand.

# 1: The attractive bid strategy

Pulse offers the chance to win John Lewis vouchers in exchange for filling out a survey.

The challenge with quizzes and surveys is that they ask for a lot of users. It's not like they fill one of your web forms because they want to buy for your service; they give up their valuable time for nothing in return, which means you really have to get their interest.

The most obvious way to do this is to offer the user something in exchange for taking part. It can enter into a competition, free voucher or any kind of incentives do you think it would take to get people to participate.

If you hit people with the offer before they start the quiz or survey then it must be something pretty special. And there's nothing wrong with this approach, if you're confident people will be tempted enough to offer you to take part. But I tend to see better results from designing quizzes and surveys more tempting with their own achievements and then hit the user with a bid - after completing them.

You will get a better idea of how this works the entire article.

# 2: The 'fun' quiz strategy

The advent of social media and quiz BuzzFeed has warmed people's prospects as an entertainment quiz. The key here is to really nail your audience research and understand what will peak their interest. For example, if you are targeting IT professionals with project management platform, you can play in a match personality / typical communication that often exists between IT technicians and IT managers. Each industry has the kinds of jokes and more specific to each audience you can be, the better.

At some point, you will want to tie it into what you're selling (for example: your project management tool breaking down the language barrier between IT technicians and managers). But all you need to do at this stage is to get the audience involved respectively with lead capture your quiz.

# 3: Play the development of the industry to generate interest

Nothing stays the same for long in the business these days and there is a constant development of the industry we all Digital Marketing Company in Newcastle have to contend with. You can use this to create quizzes and surveys more attractive by promising to help you prepare for the prospect of impending change.

It can be very effective when there are changes in government regulations affecting business operations. For example, last year's changes to workplace pensions in the UK or ACA Employer Mandate in 2015 for business in the US. If you can make these changes relevant to your brand and help your target audience to deal with them, you have a strong incentive to work with.

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