9 Great Real Estate Marketing Ideas

Marketing strategy plays a key role in your business success.. Whether it’s setting up signs at busy intersections or creating meaningful interactions over social media, where you market is just as important as what you market.

we’ve put together a top 9 list of real estate marketing ideas for your easy reference.

1. How to Use Google Places , Google+ Local, Content Marketing and Keyword Research

A recent study of Realtors revealed that 92% of buyers use the internet to house hunt. This strongly indicates a need for all real estate business to have an established online presence.

2. Create a Target Market for Your Business

Creating a niche is a powerful way to establish yourself as an authority in your field. Once you narrow your focus, you can market to the target demographic. You’ll also develop a brand awareness, where potential clients associate you with a certain type of property.

3. Google Adwords

If you want to get into the world of online advertisements, there’s no greater place to look than Google. Google AdWords is the largest paid online advertising platform which uses a bidding system for your ads to appear to the top or to the right of search results. This strategy will bring you a huge opportunity.

4. Use Facebook Tactics

Having a Facebook presence is no longer optional. With over 1 billion users, Facebook is a titan in the social media world. Use Facebook as a marketing tool. Facebook is the #1 social media channel to engage with friends and followers.

5. Email Campaigns

A Drip Email Campaign is type of email marketing where you periodically send emails to keep your business fresh in the minds of your clients. It’s a good idea to send short emails on a monthly or bi-monthly basis to gently remind clients. Email marketing campaign is very important marketing strategy to communicate and build relationships with customers,and help to improve marketing ROI.

6. Build Your Real Estate Business with Seminars and Events

When you want to define yourself as an expert or a leading voice in the real estate industry, hosting a seminar is a great option for you. Events and seminars will help you to reach among thousands of people.

7. Create Awesome Real Estate Blog Posts

Not only should you be on social media, you should also have a dedicated business blog. Of course you’ll want to sell your product, and should, but don’t make you blog a sales page. A blog is a platform where a blogger or business owner can share educational content like informational articles, tutorials, product demo, videos, attractive visual.

8. Use Newspaper, Radio, and Local TV Press Coverage

It’s great to use online marketing channels but don’t forget traditional marketing channels. What marketing plan would be complete without a nod to local media?

9. SEO and Inbound Marketing

SEO is the technique which help to improve website ranking and reputation in Search Engine Result Page (SERP). 70-80% of users ignore the paid ads, and only focus on the organic results.

I hope you like these marketing ideas for your real estate business.