9 Common Colors and the Psychology behind them to Improve Fashion Sense

Psychologists have studied and observed that every color evoke a certain type of feeling and emotion in the minds of the viewers. This tactic is even used by brands i.e. they choose specific colors to emphasize on a certain category of brand image, to attract relevant consumers and increase sales.

One such example is the household cleaning company, 7^th Generation. They use green color in the logo to portray environmental sustainability i.e. the idea of a clean and healthy environment. Just like brands use colors to evoke emotions and feelings, the same way individuals can use colors to evoke responses in the viewers’ minds.

There is a different meaning for every color and the psychology of colors states which color portrays what type of personality and suits what kind of occasion. Individuals should understand it and wear fashion accordingly.

Some occasions do not leave much room for a selection of colors for shirts and suits, but an accessory can enhance the look to a great accent. Some common accessories include elegant cufflinks, good quality neckties and premium bowties for men.

Psychology of Colors

The six common colors and the psychology behind them is described as follows:

Red Bow Ties

Red color is considered as the ‘power color for bow ties’, grabbing attention of all the viewers and is also associated with love, power, passion and authority. It is a loud color which portrays a bold look, making the individual the center of attraction. Unless the individual wants a bold portrayal, he should avoid bright red bow ties.

Suit colors that it would suit are gray, navy and charcoal. Shades of red can also be used which have a larger portion of brown to have a lively color and not a bold look.

Navy Bow Ties

Blue is considered to be the favorite color of men as it connotes a soothing & calm nature with elegance and maturity. It is the most commonly sold bow ties, expressing elegance and perfect for spring as well as winters.

Individuals can pair it with a contrasting shirt & suit and make an interesting look. It can be paired with white shirt and gray pin-striped suit.

 

 

Burgundy Ties

Other shades of red include burgundy, maroon, cherry and crimson et-cetera. These colors suit every season and are timelessly elegant. Burgundy is the perfect combination as it has the power of red with the maturity of brown. It is popular in politics because of this reason only.

Pink Ties

The purity of white with the passion of red gives birth to the color Pink. It is often termed as the color of romance. It is spotted on designers’ summer and spring collections. Pink bow tie with a light rose colored shirt along with navy blue pin-striped suit and light rose colored pocket square is just the perfect combination for a date at a fine dining restaurant. It complements the personality as well as impresses all girls.

Orange Ties

The happy color, orange, is worn in spring, summer and fall depending on its shade. Brighter and pastel orange bow ties are popular in the spring and summer while darker orange i.e. persimmon and burnt orange, is preferred in fall as they remind of the autumn leaves.

Light Blue Ties

The most popular color for bow tie in the spring and summer seasons is the light blue color. It is a much more playful color that evokes liveliness and youthfulness, when compared to navy color. A light blue bow tie with charcoal gray suit offers the best business look for the warm months.

Black Ties

Black is the most formal color; usually the dress code of formal parties. Black bow ties or neckties are very common for corporate evening functions with black or charcoal suits, white shirts and black shoes. A black shinny bow tie with a white shirt, a tweed sports coat, a pair of jeans with sporty loafers is trendy as well as semi-formal.

White Ties

Purest of them all, white color is the most common color of men’s shirts. Solid white bow ties are very rare as it is mostly used as an accent color i.e. white stripes, polka dots and checks et-cetera. It gives a trendy/casual look when worn with a black shirt, a knitted cardigan sweater and a pair of designer jeans.

Yellow Ties

One of the most cheerful color is the yellow color, typically seen in the bow tie and necktie designers’ summer and spring collections. It is often perceived as too playful, so usually not preferred business meets and functions. A bright yellow bow tie combined with navy blue or beige colored suits is perfect for wedding-like functions and get-togethers.

 

 

 

Yes, It Matters!

Accessories like cufflinks, watches, belts, neckties and Bow Ties For Men In UAE , USA, UK and other parts of the world have given the world of men’s fashion, a new meaning. It has enhanced and improved their personality as well as the whole clothing structure.

New designs and combinations are being developed with attractive colors to make men look better and more alluring.