Why You Need a Professional Email Address

Your email address is your virtual handshake. You never know who you’re going to meet in your business journey that will need your services. You may need theirs. Sure, @gmail.com or @yahoo.com work fine for personal emails but when you start fighting for your client’s dollar those free email accounts work AGAINST you.

Below are 4 reasons why every entrepreneur should own a business email address.

1. Professionalism – RIGHT OUT OF THE GATE! 

Would you rather receive an email from Joe@buildmywebsite.com or Joe@somethingrandom.com? If your email comes from yourname@yourcompany.com customers instantly know you’re legit. You own a domain name which means you’re serious about your business. If you don’t have a custom email address your business may look flighty and like a hobby. Who knows if you’ll even be in business next month to honor that client’s product or service?

2. BRAND KNOWLEDGE 

Sending an email from yourbrandname@yourdomain.com is advertising WHILE you work. You are literally placing your brand name in everyone’s inbox that you communicate with. Even if they forget your website URL they can glance at your email to see it. Every email you send helps your business stay “top-of-mind”.

3. More SECURITY and CONTROL 

Ownership. When you own your domain, you own the mailbox. Hosting email for your business comes with a lot of perks including:

Increased Security: Most business email hosting comes with enterprise level spam filters and encryption.

Administrative Access: Need to terminate an employee? No problem. You’ll have access to their mailbox and can pull their email off-site so your company’s sensitive information doesn’t fall into the wrong hands.

4. LAND IN THE INBOX NOT THE SPAM FOLDER

Let’s face it… @gmail.com, @yahoo.com, etc. are usually spammed. Because of this many corporations set rules that flag these addresses as “high risk” and don’t allow them into the employee’s inbox. When you verify your business domain you’ll send your quotes/invoices straight to your clients inbox where it belongs.