The Network Effect Advantage
Hi Readers,
How Shared Audiences Create Exponential Growth
When two brands collaborate, something magical happens: both audiences expand. This is the network effect — the idea that value increases as more people participate.
In 2026, the brands winning big are the ones co‑hosting webinars, running joint giveaways, and creating shared content. These campaigns feel organic, not salesy, because they’re built on mutual trust.
Action Step: Brainstorm one co‑marketing idea you could run with a partner this quarter.
Ricardo W.
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