Asia Pacific Advertising Video-on-demand (Avod) Market Growth, Size & Trends Report 2025-2033

According to IMARC Group's latest research publication, "Asia Pacific Advertising Video-on-Demand (AVOD) Market Size, Share, Trends and Forecast by Type, Streaming Device, Content, Solution Type, Organization, and Country, 2025-2033", the Asia Pacific advertising video-on-demand (AVOD) market size reached USD 29.4 Billion in 2024. Looking forward, the market is expected to reach USD 118.0 Billion by 2033, exhibiting a growth rate (CAGR) of 16.71% during 2025-2033. The report presents a thorough review featuring the Asia Pacific Advertising Video-on-demand(AVOD) Market Growth, share, trends, and research of the industry.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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Our report includes:

• Market Dynamics

• Market Trends and Market Outlook

• Competitive Analysis

• Industry Segmentation

• Strategic Recommendations

Growth Factors in the Asia Pacific Advertising Video-on-Demand (AVOD) Market

• The Shift from Traditional TV to Online Streaming is Fundamentally Reshaping Viewing Habits

The Asia Pacific region is witnessing a massive transformation in how people consume video content, and the numbers tell a compelling story. Traditional television viewership has been declining steadily as consumers—particularly younger demographics—gravitate toward online streaming platforms that offer flexibility and convenience. What makes this shift particularly interesting is how it's happening across diverse markets with varying economic conditions. In developed markets like Japan, South Korea, and Australia, consumers have embraced AVOD platforms as part of their daily entertainment routine, seamlessly integrating ad-supported content into their viewing habits. Meanwhile, in emerging markets like India, Indonesia, and Thailand, millions of first-time internet users are bypassing traditional TV altogether and jumping straight to mobile-first streaming experiences. The pandemic accelerated this trend dramatically, as lockdowns pushed households to explore streaming options they might have otherwise adopted more gradually. AVOD platforms benefited tremendously because they lowered the barrier to entry—no subscription fees, just occasional ads in exchange for premium content. Think about how YouTube has become the default video platform for everything from entertainment to education to news across the region. It's not just about passive viewing anymore; people are actively choosing when, where, and what they watch. Smart TVs are becoming more affordable and prevalent in households across the region, making it even easier to access AVOD content on bigger screens while maintaining that connected, interactive experience. The convenience factor can't be overstated—whether it's commuting to work on crowded metros in Mumbai or Delhi, relaxing at home in Jakarta, or catching up on shows during lunch breaks in Seoul, AVOD platforms fit seamlessly into modern lifestyles in ways traditional broadcast television simply can't match.

• Advertisers are Finding Unprecedented Value and Targeting Capabilities

The advertising landscape in Asia Pacific has evolved dramatically, and AVOD platforms are offering something traditional media never could—precise, data-driven targeting combined with massive reach. Brands are reallocating significant portions of their advertising budgets from television to digital video, and AVOD is capturing a growing share of those investments. What's driving this enthusiasm? The ability to monitor viewer behavior in real-time, understand preferences, track engagement, and optimize campaigns on the fly. Advertisers can now showcase products to exactly the right audience—targeting users based on location, viewing history, demographic profiles, and even time of day. This level of precision transforms advertising from a blunt instrument into a surgical tool. Consider how a food delivery service can serve ads during meal times to viewers who've previously shown interest in cooking shows, or how automotive brands can target specific models to viewers in markets where those vehicles are available. The measurability aspect is equally important; advertisers can see exactly how many people watched their ads, which portions they skipped, what actions they took afterward, and calculate return on investment with unprecedented accuracy. Major global brands like Unilever, Procter & Gamble, and Coca-Cola have been increasing their AVOD spending across Asia Pacific markets, recognizing that this is where audiences are increasingly spending their time. Local brands are following suit, from e-commerce platforms to financial services companies to consumer electronics manufacturers. The programmatic advertising infrastructure supporting AVOD has matured significantly, making it easier for advertisers of all sizes to participate. What's particularly interesting is how AVOD platforms are innovating beyond standard pre-roll, mid-roll, and post-roll formats—experimenting with interactive ads, shoppable content, branded integrations, and even gamified advertising experiences that engage viewers rather than interrupt them.

• Infrastructure Improvements and 5G Deployment are Removing Historical Barriers

The technical foundation supporting AVOD growth across Asia Pacific has strengthened dramatically in recent years, and this infrastructure evolution is absolutely critical to understanding market momentum. High-speed internet access, once a luxury limited to major urban centers, is now reaching smaller cities and rural areas across the region. Countries like India have seen mobile data costs plummet to among the lowest globally, making video streaming accessible to hundreds of millions of users who couldn't afford it previously. The rollout of 5G networks is accelerating across major markets—China has deployed 5G infrastructure at scale, South Korea boasts some of the world's highest 5G penetration rates, and countries like Japan, Australia, and Singapore are rapidly expanding coverage. What does 5G mean for AVOD? Faster download speeds, lower latency, more reliable connections, and the ability to stream high-definition content smoothly even in crowded areas. This directly translates to better user experiences and higher engagement rates. Wi-Fi 6 deployment in homes and public spaces is complementing 5G by providing robust connectivity for connected TVs and multiple simultaneous streams. Governments across the region recognize digital infrastructure as strategic priorities—India's Digital India initiative has pushed connectivity into previously underserved areas, China's massive investment in telecommunications infrastructure continues unabated, and Southeast Asian nations are working to bridge digital divides. The improving infrastructure creates a virtuous cycle: better connectivity enables better streaming experiences, which attracts more users, which justifies further infrastructure investment. Cloud infrastructure from providers like Amazon Web Services, Microsoft Azure, and Alibaba Cloud ensures that AVOD platforms can scale efficiently to handle millions of concurrent viewers without quality degradation. Content delivery networks have expanded throughout the region, reducing latency and buffering issues that historically plagued streaming services. The smartphone market deserves special mention here—Asia Pacific has become the global center for affordable smartphone manufacturing, putting capable streaming devices into the hands of mass-market consumers at price points that would have been unimaginable a decade ago.

Key Trends in the Asia Pacific Advertising Video-on-Demand (AVOD) Market

• China, India, and Japan Emerging as Powerhouse Markets with Distinct Characteristics

The geographic distribution of AVOD consumption across Asia Pacific reveals fascinating patterns that reflect each market's unique dynamics. China represents the largest single market by sheer volume—with over 1.4 billion people and exceptionally high mobile internet penetration, the country generates enormous demand for ad-supported video content. Platforms like Douyin (the Chinese version of TikTok) and iQIYI dominate domestically, serving hundreds of millions of users daily with content ranging from short-form entertainment to full-length dramas and reality shows. What makes China particularly interesting is the sophistication of its advertising ecosystem—brands have access to incredibly detailed user data and advanced targeting capabilities that push the boundaries of what's possible in digital advertising. India is experiencing explosive growth from a different starting point. The country's youthful population, rapidly improving internet infrastructure, and preference for vernacular content have created ideal conditions for AVOD expansion. Platforms are investing heavily in regional language content—not just Hindi, but Tamil, Telugu, Bengali, Marathi, and numerous other languages—recognizing that India isn't one homogeneous market but rather a collection of distinct linguistic and cultural segments. JioStar, formed from the merger of major media assets, has become a dominant force, while international players like YouTube and Meta's Facebook Watch command substantial audiences. The advertising opportunity in India is particularly compelling because brands are eager to reach aspirational middle-class consumers whose purchasing power is growing rapidly. Japan presents yet another variation—a mature, high-income market where consumers are sophisticated and selective about content. YouTube maintains strong dominance, but local services also thrive by offering content tailored specifically to Japanese preferences. South Korea's market is characterized by tech-savvy consumers with high expectations for streaming quality and content variety. Indonesia, the Philippines, Thailand, and Vietnam represent high-growth markets where increasing smartphone adoption and improving connectivity are opening up AVOD consumption to broader populations. Australia and Singapore show strong AVOD engagement among urban populations with well-established digital habits.

• Mobile Devices Dominating Access Points as Viewing Patterns Evolve

The battle for screen dominance in AVOD consumption tells an important story about how Asia Pacific consumers engage with video content. Mobile phones—specifically smartphones—have emerged as the primary gateway to AVOD platforms across most of the region. This shouldn't be surprising given that many users in developing markets accessed the internet for the first time through a smartphone rather than a computer. The portability and personal nature of mobile devices fit perfectly with the on-the-go lifestyles common in densely populated Asian cities. Commuters stream content during long metro rides or bus journeys, students watch videos between classes, office workers catch episodes during lunch breaks, and families might even watch together on mobile devices before investing in connected TVs. The dominance of mobile viewing has shaped everything from content formats (shorter episodes work better on phones) to advertising strategies (mobile-optimized ads that don't require sound to be effective). However, connected TV adoption is growing rapidly and represents an increasingly important viewing platform. As prices for smart TVs have fallen and more households upgrade from traditional televisions, the lean-back viewing experience on larger screens is becoming more accessible. This is particularly notable in middle-class and affluent households across major cities. Connected TVs also command higher advertising rates because viewers on big screens tend to be more engaged and less likely to multitask during ad breaks. Tablets occupy an interesting middle ground—popular for personal viewing and particularly favored by certain demographics like children and older adults who appreciate the larger screen compared to phones but want more portability than TVs offer. Desktop and laptop computers, while less dominant for entertainment viewing, still capture significant AVOD consumption, especially among younger audiences who might stream content while working or studying. The multi-screen reality means AVOD platforms need to optimize experiences across all devices, ensuring seamless transitions as users move from phone to tablet to TV throughout their day.

• Content Diversity and Localization Becoming Critical Competitive Differentiators

The content strategies powering AVOD growth across Asia Pacific have become increasingly sophisticated, moving far beyond the one-size-fits-all approaches that characterized earlier streaming efforts. Entertainment content remains the backbone of most platforms—movies, TV series, reality shows, and variety programs attract the largest audiences and command premium advertising rates. But the definition of entertainment varies dramatically across markets. Korean dramas have passionate followings not just in Korea but across Asia, creating opportunities for localized or subtitled distribution. Indian web series exploring contemporary themes resonate with younger audiences who want content reflecting their own experiences rather than traditional Bollywood formulas. Chinese platforms produce massive quantities of original content spanning historical epics, romantic comedies, science fiction, and everything in between. What's particularly interesting is how platforms are investing in sports content to drive engagement and attract advertisers. Cricket coverage generates enormous viewership in India, Pakistan, Bangladesh, and Sri Lanka. Soccer commands passionate audiences across Southeast Asia. Basketball resonates strongly in China and the Philippines. Gaming and esports content has emerged as a significant category, appealing to younger demographics that advertisers desperately want to reach. Educational content represents a growing segment—tutorial videos, skill development courses, language learning content, and academic materials attract viewers seeking self-improvement. Music content maintains strong appeal, with both official music videos and live performance recordings driving regular engagement. News and current affairs programming fulfills different needs, keeping viewers informed while providing timely advertising opportunities. The most successful platforms recognize that content strategy isn't just about having popular shows—it's about building diverse libraries that give users reasons to return frequently, creating regular habits that benefit both viewer engagement and advertising effectiveness. User-generated content platforms like YouTube and TikTok have the advantage of virtually unlimited content variety, as creators across the region produce everything from cooking demonstrations to comedy sketches to travel vlogs to educational explainers. This creator economy has become self-sustaining, with successful content creators earning income from advertising revenue shares, encouraging continuous content production.

Leading Companies Operating in the Asia Pacific Advertising Video-on-Demand (AVOD) Market:

• Amazon.com, Inc.

• ByteDance Ltd.

• Facebook Inc. (Meta Platforms Inc.)

• Kakao Corp.

• LINE Corp. (Z Holdings)

• NAVER Corp.

• RCTI+

• Vidio (Surya Citra Media)

• Viu International Limited (PCCW Limited)

• Youtube LLC. (Google LLC.)

• iFLiX Pte. Ltd (Tencent Holdings Limited)

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Asia Pacific Advertising Video-on-Demand (AVOD) Market Report Segmentation:

Breakup by Type:

• Pre-roll

• Mid-roll

• Post-roll

Breakup by Streaming Device:

• Mobile Phones

• Tablets

• Connected TVs

• Desktops and Laptops

Breakup by Content:

• Entertainment

• Gaming

• Sports

• News

• Educational

• Others

Breakup by Solution Type:

• Software

• Services

Breakup by Organization:

• Small and Medium-sized Enterprises

• Large Enterprises

Regional Insights:

• China

• Japan

• India

• South Korea

• Australia

• Indonesia

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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