A Proven Marketing Move That Helped a Franchise Grow Steady Customer Demand

Franchises often struggle to balance brand consistency with local relevance. The examples below show how steady demand comes from simple, repeatable actions executed at the local level. Each expert shares a firsthand move that brought real foot traffic, visibility, or search growth without relying on flashy campaigns.

Giving Local Teams Ready-Made Materials for Their Own Communities

For a franchise client, I created a shared folder with designs for each neighborhood. Stores could download custom social media posts and flyers for their own local events, like park cleanups or school fundraisers. Foot traffic at several locations jumped almost 18% in a month. Giving local teams their own tailored materials just works better for getting people in the door.

James Rigby, Director at Design Cloud

Training Staff to Ask for Reviews at the Right Moment

Here's what worked for a client with several locations. We stopped chasing reviews ourselves and trained their staff to ask for them right after a good service call. We made some simple email templates to make it easy. The flood of new positive reviews pushed them higher on Google Maps, which meant more people actually walking into their stores. Getting your local teams to ask is what really moves the needle.

Miguel Salcido, CEO at Organic Media Group

Building Separate Location Pages Grounded in Real Reviews

We built separate pages for each franchise location, filling them with real customer reviews. We worked with the owners to get feedback from happy customers. Within six months, several locations saw more people finding them on Google and walking right in the door. It showed that getting the local search details right actually brings in more business.

Justin Herring, Founder and CEO at YEAH! Local

Committing to Plain Local Content That Matches Real Customer Questions

A move that consistently drove steady demand for a multi location franchise was committing to unglamorous local content tied to real service behavior, not brand storytelling. Each location published one long page every quarter built around actual customer questions pulled from call logs and support tickets, usually 12 to 15 recurring topics. Pages stayed plain, around 1,800 words, no design spend beyond $300, and zero promotional language. Within nine months, 63 percent of new leads came from those pages without paid traffic support.

Search growth stayed stable because the pages aged well and matched search intent precisely. Competitors chased trend driven campaigns and seasonal offers, while these pages kept ranking quietly. Average monthly bookings per location rose from 40 to 68 with no pricing change. That consistency mattered more than short spikes, especially for franchises that value predictable foot traffic over viral reach.

Shahid Shamiri, SEO Consultant and Founder at Marketing Lad