What Successful Brands Do Differently to Get More Trustpilot Reviews

Trustpilot reviews are not luck-based. They are not something that only “great brands” magically receive. In reality, most customers will never leave a review unless they are asked the right way, at the right time.

That is the uncomfortable truth.

People may love your product, appreciate your service, and still move on without saying a word. Not because they are unhappy, but because leaving a review is not top-of-mind. Brands that collect hundreds or thousands of Trustpilot reviews understand this psychology and design their customer journey around it.

This article breaks down 15 proven, practical ways to consistently get more Trustpilot reviews, without manipulation, incentives, or shady tactics. These methods work because they align with real customer behavior, not wishful thinking.

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1. Ask immediately after a successful experience

Timing matters more than wording. Ask right after:

• Order delivery
  
  

• Service completion
  
  

• Issue resolution
  
  

This is when satisfaction peaks. Delay kills intent.

What you must NOT do

When asking customers for reviews, do not offer anything in return. According to Trustpilot’s Policy on Incentivized Reviews
(https://support.trustpilot.com/hc/en-us/articles/206289947-Incentivized-reviews), discounts, coupons, rewards, or giveaways in exchange for reviews are not allowed. Incentivized reviews distort trust and violate Trustpilot’s fairness rules. When detected, Trustpilot can remove those reviews, issue warnings, or take action against the business profile itself. Authentic feedback is the only safe and sustainable way to build reviews on the platform.

2. Use a direct Trustpilot review link

Do not send customers to your homepage or dashboard first.
One click should take them straight to the review form.

Every extra step loses reviews.

Additional tip: You can use paid services from digital marketing companies to buy verified Trustpilot reviews. 

3. Combine email and SMS requests

Email feels professional.
SMS feels urgent.

Used together, they outperform either channel alone.

4. Personalize the request

Address customers by name and reference their action or order.
Generic review requests feel automated and easy to ignore.

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5. Keep the message short and focused

No storytelling. No marketing copy.
One ask. One button. Clear outcome.

6. Automate review invitations

Manual requests lead to inconsistency.
Automation ensures every customer gets asked, every time.

7. Ask all customers, not just happy ones

Selective asking creates unnatural review patterns and can raise flags.
Trust grows when feedback reflects real experiences.

8. Explain why their review matters

People are more likely to help when they understand impact:
Their review helps others decide with confidence.

9. Add review links to invoices and receipts

These emails have high open rates and strong trust.
A simple review link here works quietly and effectively.

10. Send one gentle reminder

Most reviews come from reminders.
One follow-up after 2–3 days is enough. More feels pushy.

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11. Optimize for mobile users

Most customers will review from their phone.
If the process feels slow or confusing on mobile, they abandon it.

12. Respond publicly to existing reviews

When customers see responses, they know feedback is taken seriously.
This alone increases future review submissions.

13. Turn support resolutions into review moments

When support solves a problem, trust is high.
That emotional relief is a powerful trigger for reviews.

14. Display Trustpilot ratings on your website

Visible social proof creates a feedback loop:
Trust → confidence → willingness to review later.

15. Avoid incentives completely

Offering discounts or rewards for reviews is risky.
It can lead to removals, penalties, or long-term trust damage.

Authentic reviews outperform incentivized ones every time.

Final takeaway

Most businesses do not lack happy customers.
They lack a system that asks consistently and intelligently.

If you design your review flow around real customer behavior, Trustpilot reviews stop being unpredictable. They become a natural by-product of doing things right and asking at the right moment.