How I Learned Keyword Research?

How I Learned Keyword Research from a Social Media Agency and Boosted My Channels

When I first started creating content for my YouTube, Instagram, and Facebook pages, I had no clue about keyword research. I was posting videos, reels, and posts based on my own ideas, but engagement was low and my content barely reached new people. That’s when I decided to hire a social media agency.

The agency not only helped grow my channels but also taught me how to research and use the right keywords, which completely changed the way my content performed.

By understanding the process step by step, I learned how to make my content more discoverable, attract the right audience, and ultimately grow my social media presence.

Table of Contents

1. Why Keyword Research Matters
   
   

2. Step 1: Understanding Your Audience
   
   

3. Step 2: Brainstorming Seed Keywords
   
   

4. Step 3: Using Keyword Tools
   
   

5. Step 4: Analyzing Competitors
   
   

6. Step 5: Selecting Primary and Secondary Keywords
   
   

7. Step 6: Optimizing Content with Keywords
   
   

8. Step 7: Monitoring and Adjusting
   
   

9. Challenges I Faced & How I Overcame Them
   
   

10. Benefits I Observed
    
    

11. FAQs About Keyword Research
    
    

12. Conclusion

Why Keyword Research Matters

The agency explained that posting content without keyword research is like throwing a message in a bottle into the ocean. You might get lucky, but chances are, your target audience won’t find it.

Proper keyword research ensures your content:

• Reaches people who are actually searching for it
  
  

• Ranks higher in platform searches
  
  

• Attracts followers and potential customers who are genuinely interested

Step 1: Understanding Your Audience

Before choosing keywords, I had to understand who my audience is:

• Age, location, interests
  
  

• Problems they want solutions for
  
  

• Words or phrases they use to search for content
  

For example, parents looking for nutrition tips often search for “healthy snacks for kids” or “quick postpartum diet ideas”. Understanding this helped me find the right phrases to target.

Step 2: Brainstorming Seed Keywords

The agency taught me to start with seed keywords — basic words related to my niche:

• Nutrition: “diet plan,” “healthy meals,” “weight loss tips”
  
  

• Paediatrics: “child health,” “baby nutrition,” “toddler meals”
  
  

• Digital marketing: “social media tips,” “YouTube growth,” “Instagram engagement”
  

These are the foundation to discover more specific, high-traffic keywords.

Step 3: Using Keyword Tools

Next, I learned to use keyword research tools:

• Google Keyword Planner: search volume and trends
  
  

• Ubersuggest: keyword ideas and competition analysis
  
  

• TubeBuddy & VidIQ: YouTube keyword optimization
  
  

• Instagram & Facebook search: trending hashtags and topics
  

High-volume keywords bring traffic, but low-competition keywords often convert better.

Step 4: Analyzing Competitors

The agency showed me how to study competitors:

• Identify top-performing content in my niche
  
  

• Note the keywords, hashtags, and phrases they use
  
  

• Find gaps where I could create unique content
  

This helped me stand out instead of repeating what everyone else was doing.

Step 5: Selecting Primary and Secondary Keywords

I learned about primary vs. secondary keywords:

• Primary keyword: The main topic or search term (e.g., “healthy snacks for kids”)
  
  

• Secondary keywords: Related phrases used naturally in content (e.g., “easy snack recipes,” “toddler lunch ideas”)
  This improves SEO without keyword stuffing.

Step 6: Optimizing Content with Keywords

Once I had my keywords, I applied them strategically:

• YouTube: Titles, descriptions, tags, and thumbnails
  
  

• Instagram: Captions, alt text, hashtags
  
  

• Facebook: Post captions, page description, pinned posts
  
  

• Blogs: Headings, meta descriptions, URL slugs
  

The agency emphasized natural integration rather than forcing keywords.

Step 7: Monitoring and Adjusting

Keyword research is continuous, not one-time:

• Track which keywords drive traffic and engagement
  
  

• Update older posts or videos with better-performing keywords

  
  

• Adjust strategy based on trends and seasonal searches
  

For example, “summer healthy snack ideas” performed better in June–August, so I planned content accordingly.

Challenges I Faced & How I Overcame Them

• Overwhelming Data: Initially, the volume of keywords and metrics was confusing. Solution: The agency simplified the reports and highlighted actionable insights.
  
  

• Choosing the Right Keywords: Too many options made it hard to focus. Solution: We prioritized high-traffic, low-competition, and audience-relevant keywords.
  
  

• Keeping Content Natural: I worried that keywords would make content feel robotic. Solution: The agency showed how to integrate keywords naturally into captions, titles, and descriptions.

Benefits I Observed

• Better Discoverability: My videos, posts, and blogs started reaching more people.
  
  

• Higher Engagement: Targeted content attracted people who actually cared about my niche.
  
  

• More Followers/Subscribers: Organic growth increased steadily across platforms.
  
  

• Efficient Content Planning: Keywords helped me plan content that my audience actually wanted.
  
  

• Data-Driven Decisions: Analytics allowed me to refine strategies and maximize results.
  

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