Best 10 Sales Force Automation Software in India with AI Features

Sales team with Artificial Intelligence is changing their operations. It automates repetitive tasks, predicts buyer intent, and provides real-time insights on the customized dashboards and charts.

In India, Sales Force Automation (SFA) providers now using AI to improve their analytics and functions related to field sales, distribution management, and lead conversion.

Here are the best 10 sales force automation (SFA) tools in India that provides strong AI capabilities and automated dashboards.

Top 10 Sales Force Automation (SFA) Tools in India

1. 1Channel SFA

Built for Indian field and channel sales (top pick), This tool is designed for India’s sales and distribution networks that cover almost all of the needs of all types of business including SMEs and large enterprises. It offers complete visibility, performance insights, and AI-driven analytics & dashboards to their clients.

Website: https://www.1channel.co/sales-force-automation

Key Features:

• Real-time tracking of field activities and locations
• Retail execution with merchandising and stock audits
• Capture of primary, secondary, and tertiary sales data
• AI-powered sales forecasting and performance analytics
• Route and beat optimization for field efficiency
• Offline access and multilingual support for remote teams
• Custom dashboards for distributors, retailers, and managers

Why It Stands Out: 1Channel combines a deep understanding of the Indian market with AI insights and analytics dashboards, making it ideal for FMCG, banking, consumer goods, pharma, and manufacturing teams. And it is providing there services to the banking gaints and FMCG companies.

2. Zoho CRM

Zoho CRM includes AI assistant that helps automate and predict sales outcomes.

Key Features:

• Predictive lead and deal scoring
• Conversation and sentiment analysis
• Workflow automation with intelligent suggestions
• Email insights and anomaly detection
• Voice assistant for real-time data queries

Why Choose: This software suitable for small and medium businesses and many companies already using the Zoho ecosystem with AI compatibility.

3. Freshsales by Freshworks

Freshsales also provides AI to every stage of the sales pipeline and unique processing.

Key Features:

• Predictive contact and deal scoring
• AI-powered forecasting and revenue insights
• Personalized engagement recommendations
• Conversation intelligence for calls and emails
• Integration with Freshchat, Freshdesk, and other Freshworks tools

Why Choose: It is good for mid-market sales teams that need.

4. LeadSquared CRM & SFA

This is also a Indian platform made for lead and field-driven sales operations.

Key Features:

• AI-based lead scoring and routing
• Automated workflows for lead nurturing
• Mobile app for field-force automation
• Attendance, geo-tracking, and visit reports
• Integration with marketing and calling platforms

Why Choose: Good for education (ed-tech), BFSI, NBFCs, and other lead environments.

5. Salesforce CRM

This global CRM standard is now enhanced with the AI features and also provides the demo of the software.

Key Features:

• Predictive forecasting and opportunity insights
• AI-generated emails, summaries, and proposals
• Lead prioritization based on win probability
• Conversation analysis and next best action suggestions
• Advanced customization and third-party integrations

Why Choose: Best for companies looking for deep AI analytics and scalable automation.

6. Salesken.ai

Salesken a AI-driven conversation intelligence for representatives during live calls or meetings.

Key Features:

• Real-time cues during calls and demos
• Sentiment and intent analysis
• Tracking and insights on representative performance
• Conversational analytics dashboard
• Integration with major CRMs and dialers

Why Choose: This software provides their services to telesales, inside sales, and B2B teams.

7. Kapture CRM

This CRM offers solution for service automation and AI-driven customer engagement.

Key Features:

• AI-powered chatbots and ticket routing
• Lead capture from multiple channels
• Field service management for sales visits
• Predictive analytics and workflow automation
• Integrated mobile app for sales teams

Why Choose: This software that can be used by sales and service teams that require one platform for the customer’s business lifecycle.

8. Apptivo CRM

This CRM provides flexibility and automation almost every business function.

Key Features:

• Customizable sales pipeline and automation
• AI-assisted analytics and dashboards
• Integration with accounting and project tools
• Email and campaign automation
• Mobile access for remote sales teams

Why Choose: Best for startups seeking an affordable, all-in-one solution.

9. Haptik

Haptik is one of the AI conversational platforms best for WhatsApp sales and support.

Key Features:

• AI chatbots for WhatsApp and web channels
• Automated lead capture and qualification
• Real-time responses with generative AI
• CRM integrations for pipeline updates
• Multi-language and voice bot support

Why Choose: Ideal for startups that primarily use WhatsApp for sales and communication.

10. Microsoft Dynamics 365

Microsoft’s enterprise CRM integrates sales, marketing, and operations into one smart suite.

Key Features:

• AI Copilot for meeting notes, summaries, and recommendations
• Predictive forecasting and lead prioritization
• Seamless integration with Outlook, Teams, and Power BI
• Customizable dashboards and reports
• Scalable for enterprise-wide deployment

Why Choose: Perfect for enterprises already using Microsoft's ecosystem for collaboration and analytics.

How to Choose the Right AI-Driven SFA Software

Before making a decision, consider these factors:

• Team type: For field sales, consider 1Channel or LeadSquared; for inside sales, go for Salesken or Freshsales.
• AI use case: Are you looking for predictive analytics, conversation coaching, or automation?
• Integration needs: Do you require ERP, telephony, WhatsApp, or marketing tool integration?
• Ease of use: Look for mobile access, offline support, and local language options.
• Budget and scalability: Align with your business stage, whether SMB or enterprise.

Conclusion

The right Sales Force Automation tool can change how your sales team operates. For India-specific field operations, 1Channel SFA remains the top choice, offering mobility, retail execution, and AI analytics tailored for Indian markets.

For broader CRM automation, tools like Zoho, Freshsales, LeadSquared, and Salesforce provide powerful AI features to enhance sales efficiency and decision-making.