Is Your Online Store Truly in Your Customers' Pockets?
I was doing some research on the future of e-commerce (a bit of a passion of mine!), and a stat really jumped out at me: over 70% of online sales are now expected to happen on mobile devices. If my business had a website but not a dedicated, smooth-running app, was I really meeting my customers where they are?
I began researching the requirements for building a professional eCommerce app. I thought of the development costs, timelines, and technical headaches were a bit daunting.
You need a company which specialises in eCommerce app development and knows the entire process in a way that's actually understandable to non-techies like me!
Here’s what stood out to me
It's not just an app; it's a sales engine. Focus on features that directly boost sales - push notifications for flash sales, one-click ordering, and seamless integration with payment gateways.
Cover all the bases - Native iOS and Android apps, cross-platform solutions, and even Progressive Web Apps (PWAs) - it’s great to see all the options laid out clearly.
A focus on the user experience. We all know a clunky app is an instant turn-off. Their approach seems to be all about creating an intuitive and enjoyable shopping journey.
If you're in eCommerce or have clients who are, this is definitely a page worth a look. It’s packed with insights on features, benefits, and what to do before starting a project.
I'm curious to hear from others in the network:
For those who have an app for their business, what was the biggest impact you saw?
What's the one feature you believe is essential in a shopping app today?
Looking forward to the discussion!
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