Mohit Goel, Head of Digital Marketing, Sonalika Tractors Marketing Team

Sep 9, 2025
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When people talk about digital marketing leaders who don’t just follow trends but create them, Mohit Goel’s name stands out. With nearly two decades of experience, he has built a career on one principle: marketing must go beyond campaigns and clicks—it should transform businesses, fuel growth, and create lasting impact.

As a Head of Digital Marketing, Mohit has mastered the rare balance of art and science. The art lies in telling stories that spark connection; the science lies in using data, technology, and strategy to make those stories drive revenue. Over the years, he has led more than 1,000 campaigns across industries like telecom, broadcasting, agriculture, and global agencies, leaving behind a trail of measurable results and growth stories.

Reimagining Growth at Sonalika Tractor

Among his standout achievements is the digital transformation of Sonalika Tractor, one of India’s most respected agricultural brands. When Mohit took charge of digital, the brand’s online contribution to sales was just 4%. Within three years, he scaled that number to 18%—a leap that changed the way Sonalika approached its customers.

But this wasn’t just about numbers. Mohit introduced AI-led marketing systems, reduced acquisition costs by nearly 67%, and made Sonalika Tractor future-ready in a sector that had long been considered traditional. Under his leadership as Head of Digital Marketing, Sonalika Tractor evolved into a brand that could connect directly with farmers, understand their needs, and provide solutions at scale—all powered by digital insights. It was transformation in the truest sense.

Building Digital Success at DishTV

Before Sonalika, Mohit drove another game-changing story at DishTV. At a time when OTT platforms were rewriting the rules of entertainment, DishTV needed a bold new approach. Mohit designed and executed digital strategies that boosted online revenues tenfold while simultaneously cutting costs by digitizing the customer journey. His ability to blend creativity with operational efficiency turned challenges into opportunities, proving once again that digital marketing can do more than engage audiences—it can reinvent business models.

Leadership with Impact

What makes Mohit Goel unique as a Head of Digital Marketing is not just his achievements but his leadership philosophy. He believes in simplifying the complex, inspiring teams, and building marketing engines that consistently outperform. For him, leadership is not about control; it’s about empowerment. His teams describe him as someone who brings clarity, encourages innovation, and always keeps the focus on real, measurable outcomes.

Mohit thrives in environments where transformation isn’t optional but essential. He doesn’t just craft campaigns—he builds ecosystems where creativity meets analytics, strategy meets execution, and innovation meets ROI.

Why Mohit Goel?

Across every chapter of his career, from scaling Sonalika Tractor to reinventing DishTV, Mohit has proven that marketing should be more than attention-grabbing—it should inspire trust, build relationships, and create enduring impact. His name has become synonymous with digital transformation because he has repeatedly shown that the role of a Head of Digital Marketing is not to chase change, but to lead it.

Looking ahead, Mohit Goel continues to envision a future where brands don’t just adapt to the digital economy—they shape it. His mission is to keep creating growth stories powered by creativity, technology, and purpose. For organizations seeking a leader who can turn marketing into a true business growth engine, Mohit Goel represents the perfect blend of strategist, innovator, and transformation architect.


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