What is Technical SEO and why Your website needs it?

Web Marketing & E-commerce

Sep 3, 2025

361 Views

Have you ever wondered why some websites load quickly and are user-friendly, while others are slow and clunky? The answer often lies in technical SEO. Although you don't see it directly, technical SEO is like the foundation and plumbing of a house—without it, the house cannot function stably.

Technical SEO is the process of ensuring that your website is optimized for search engines. It's more than just using keywords; it's about tidying up the technical side of your website so that search engines can easily find, read, understand, and rank your site.

Why is Technical SEO Important?

Deficiencies in technical SEO can cause great harm to your website's visibility and business. Google prefers fast, secure, and user-friendly websites because this is important for their users. If your website does not meet these requirements, it will be difficult for you to achieve a high rank in search results.

User Experience (UX): Technical SEO improves website speed, which reduces the bounce rate. Slowly loading websites lose potential customers.
Visibility in Search Engines: A tidy technical side helps search engines better index and understand your website.
Conversion Rate: A fast and smooth website improves the conversion rate.

Key Components of Technical SEO

Website Speed: Website speed is one of the most important SEO factors. If a website takes longer than three seconds to load, a large portion of visitors will leave. Speed improves the user experience, which in turn improves your search ranking.

Mobile-Friendliness: Today, over 50% of web traffic comes from mobile phones. If your website doesn't work correctly on mobile, you will lose a large portion of your potential customers. Google uses mobile-first indexing, which means your mobile version determines your ranking.

Structure and Navigation: A website should be like a library with a logical structure and a clear system. Without a logical system, no one will be able to find what they are looking for on your website. A good structure helps search engines understand your website and gives visitors a better user experience.

Security (HTTPS): Website security is an important factor. The HTTPS protocol encrypts your website and ensures that your customers' data is secure. This is a crucial SEO factor.

Duplicate Content: Duplicate content confuses search engines. They don't know which content to show, and therefore, they may penalize your website. Your website must have unique content.

These are the basic technical SEO problems, but in reality, there are hundreds of other things that can prevent search engines from properly understanding your website, evaluating its content, and giving it a high rating. That is why every website should have a technical SEO audit at least once a year, or monthly if the website's content is updated regularly.

AI-Based Optimization: Why is Technical Structure Important?

Technical SEO is no longer important only for traditional search engines like Google. The rise of artificial intelligence (AI) and large language models (LLMs) has brought a new need: the technical structuring of a website and its content.

Using as a content source: If your website's structure is clear (using, for example, Schema Markup), it is easier for AI to understand your content and use it as a source for answers. This means your website may be displayed in AI-generated answers, bringing you a new type of traffic.
Building trust: AI models evaluate the authority and trustworthiness of content. A good technical structure signals that the website is of high quality and reliable.
Accuracy of answers: The technical correctness of your website helps ensure that the AI creates accurate and relevant answers based on your content, avoiding the spread of incorrect information.

Therefore, by investing in technical SEO, you are not only making your website better for Google but also preparing it for future AI-based searches.

How Technical SEO Helps Your Business

Technical SEO helps your website be in top shape. It improves your visibility in search engines, brings more organic traffic to your website, and helps convert visitors into customers. Good technical SEO is an investment in your business's long-term success.

Frequently Asked Questions (FAQ)

What is technical SEO? Technical SEO is the process of ensuring that your website is optimized for search engines. It is more than just using keywords; it is about tidying up the technical side of your website so that search engines can easily find, read, understand, and rank your site.

What is the difference between technical and on-page SEO? Technical SEO is the website's "foundation," which includes page speed, security, and mobile-friendliness, but not only. There are over a hundred technical things that can affect how search engines evaluate your website. On-page SEO is content optimization, which includes keywords, titles, and body text. Both are important.

Do I have to do technical SEO continuously? In general, yes, technical SEO is a continuous process for websites like e-stores, blogs, and other sites where content is constantly being added or web development is taking place. Another aspect is that search engine algorithms are constantly changing several times a year, and for a website to remain competitive, it needs to be aligned with the new algorithms.

Can I do technical SEO myself? You can do several things yourself, such as optimizing images and improving content. However, technical SEO requires specific knowledge and tools. Therefore, it is always a good idea to consult with experts.

How much does a regular technical SEO audit cost? For SECRO Solutions' clients, the first website audit is free. If you need a new analysis after the first audit, it costs 20 euros. If you need advice or help with fixing deficiencies, we offer consultation and assistance on an hourly basis, which is 40 euros per hour.