B2B Social Media: What Works in 2025

Social media has become “grist for the gossip mill” in the B2B community. It is no longer used only by B2C business models. With the arrival of Gen Z decision makers, B2B companies are using social media platforms for marketing and witnessing a substantial rise in their revenue returns.

According to the latest report by Statista, 84% of B2B executives leverage social media platforms[H1]  while making a buying decision. Even though decision-makers are active on LinkedIn, they are also scrolling Instagram, Twitter, and TikTok to find value-added solutions for their company’s growth.

Moreover, similar to B2C businesses, several B2B marketers are gaining significant benefits through social selling. B2B brands are achieving ground-breaking results, including higher engagement rates, increased conversions, and streamlined sales cycles by integrating social media as a significant part of their marketing strategy.

Having said that, if you’re a B2B marketer, social media manager, or ad specialist looking for the transformative strategies to promote your products/services to the right audiences at the right time. Then, you’ve landed on the right place!

In this article, you’ll learn the latest trends of social media marketing, platforms that work in 2025, and out-of-the-box strategies that’ll help you place your brand at the top among your competitors.

Without further delay, let’s get started!

What is B2B Social Media Marketing?

B2B or Business-to-Business social media marketing is a tactical approach that companies use to distribute content related to their brands across channels where decision-makers are consistently active.

Typically, these social media channels feature LinkedIn, Facebook, Twitter (currently known as X), Instagram, TikTok, and many more. B2B marketers are at “sixes and sevens” when it comes to choosing the type of content for publishing on social media platforms.

The common narrative among the B2B marketing professionals is that “the content marketing should be monotone and extremely formal.” Nevertheless, it doesn’t make any sense.  

In fact, Kyle Legg, a social media manager at Salesforce[H2] , said that, “B2B decision makers are human too. Therefore, your content should be engaging and resonate on a human level.”

Top B2B Social Media Marketing Stats of 2025

In the contemporary B2B business ecosystem, social media has become the stepping stone for establishing meaningful communication with the target audience.

For businesses like yours, social media marketing plays a vital role in engaging potential prospects, nurturing them into qualified leads, and converting them into paying customers.

Here are the top B2B social media marketing stats of 2025:

• Facebook remains the popular choice among 91% of B2B marketers for effective brand engagement.
• 86% of B2B companies use Twitter. They use this platform mainly for content marketing purposes.
• 80% of B2B leads come from LinkedIn. Therefore, it is the primary focus of B2B companies for lead generation.
• YouTube influences around 56% of B2B purchasing decisions. The B2B marketers use this platform to promote their brands through short videos.
• 33% of B2B businesses use Instagram for spreading brand awareness. It has gained significant traction among marketers for promoting their products and services.

What are the Latest B2B Social Marketing Trends in 2025?

In 2025, B2B social marketing has taken a 360-degree turn in brand engagement. It is no longer just a medium for product promotion anymore.

B2B decision makers are using social media platforms to stay informed about the latest industry news, patterns, and market shifts.

This drastic change in the way B2B buyers consume content has led to a major shift in social media marketing style.

Here are the latest B2B social media marketing trends of 2025:

1. Short Form Video Content for Higher Engagement

Short video content has been widely used by many B2C brands to attract target customers. Now, the trend has reached among B2B businesses as well.

In fact, short form video content works better to gain the attention of B2B decision makers who are always surrounded by millions of marketing emails and messages.  

The company CEOs, key stakeholders, and purchasing authorities are no longer “a fan” of long-form articles, blogs, and resources.  

In a fast-paced business environment, B2B buyers are inclined towards 60-second video content to find the right solutions for reducing their operational challenges.

Not only videos, even in written content, short reading times are more preferrable among B2B stakeholders.

According to mike stall, a head of data science at medium, articles with 7 minutes of reading time are gaining higher engagement by visitors. This shows the importance of short form content in attracting the interests of the target audience.

A study by HubSpot states that 87% of B2B marketers feels using video content have impacted their sales rate exponentially. The leading global B2B brands, such as Zendesk, Mailchimp, Shopify, and Zooms, strategically use short form video content to attract and convert potential customers.

These globally recognized B2B brands use TikTok and YouTube to enhance brand reach and gain customers’ confidence. They include product specification, customer testimonials, and real word case studies in a short video content of 60 to 90 seconds.

By doing so, these companies were able to boost engagement rates, responses, conversion rates, and sales margins. Therefore, if you’re looking to break-through the noise and place your brand as a trailblazer among your competitors, leveraging short-form video content will be the smartest move you can ever make!

2. Target Young Decision Makers for More ROI

The young decision makers in the B2B landscape, especially GenZ and Millennials, are a technologically comfortable generation. Therefore, targeting them through social media platforms will significantly influence your company’s bottom line.

 

They are digital natives and extremely reliant on social media platforms. These young stakeholders utilize social media to inspire, educate, and find tangible solutions for tackling challenges that arise in their daily business workflow.

According to the latest survey by Razorfish, 62% of the user base on LinkedIn, a platform where most B2B interactions take place, is from the younger generation.

Therefore, having a strong online presence across different social media platforms is essential to engage this young generation. One of the advantages of targeting this young demographic is that they’re result-driven, and gaining their confidence will positively impact your company’s ROI.

And if your products/services perfectly resonate with their business needs and goals. Then, it’s a win-win situation for your business. There won’t be additional efforts required for converting these young decision makers into customers.

3. Try Influencer Marketing to Gain Customer Confidence

Influencer marketing plays a pivotal role in establishing trust and credibility among B2B professional communities.

 In contrast to B2C influencer marketing, which focuses on generating vanity metrics, B2B influencer marketing aims to build strong networks among key stakeholders and niche audiences within the industry.

In B2B influencer marketing, influencers are often called “key thought leaders” or “key opinion leaders.” They are high-ranking authorities of the company who have a history of purchasing products/services from the companies.

A recent study by Influencer Marketing Hub reveals that 80% of B2B marketers generate sales-ready leads through key thought leaders (KTL) or key opinion leaders (KOL).

By constantly posting short video content of B2B influencers advocating your products/services on social media channels, such as TikTok, Facebook, X, and Instagram, you can captivate the interests of potential customers towards your brand.

B2B influencer marketing works wonders in the healthcare sector. Physicians, doctors, and hospital decision makers can act as key opinion leaders (KOL) for promoting your newly synthesized drugs, medical devices, equipment, or machinery to leading hospitals or private practices.

So, whether you’re medical device manufacturers, pharmaceutical suppliers, EHR (Electronic Health Records) system providers, or telemedicine marketers. Using B2B influencer marketing allows you to earn the confidence of top leaders in the medical field.

4. Automate Your Content Marketing with AI

Automating the content marketing strategy with AI is one of the latest trends in B2B social media marketing in 2025.

Integrating an AI-based automation platform in social media marketing enables B2B marketers to scale up their advertising tasks.

By strategically using AI-driven content creation tools, such as Jasper AI, Smartwriter AI, etc., you can simplify the script writing process for your short form video content.

With the help of predictive and generative AI, B2B marketing professionals can obtain better insights on suitable content required to capture prospect's attention even before posting on social media platforms.

Several AI assistants even help B2B marketers in social media management. These platforms prepare a 90-day content calendar, generate content ideas, schedule posting, and also track the results, all in just few clicks.

Moreover, AI-driven automation platforms offer basic features on free plans. Therefore, you can transform your B2B social media marketing campaign with customer-centric content in a cost-effective way.

5. B2B Omnichannel Marketing for Guaranteed Sales

B2B omnichannel social media marketing strategy indeed plays a critical role in streamlining a customer’s purchasing experience.

As we move into 2025, B2B buyers are shifting from disintegrated multichannel to unified omnichannel marketing approaches for securing profitable deals.

Through an omnichannel approach, B2B customers receive uniform marketing messages across all touchpoints, such as websites, phones, social media platforms, applications, brick-and-mortar stores, etc. This consistent approach allows marketers to generate high-potential leads for their sales team.

According to a recent study by Harvard Business School, 94% of B2B decision-makers prefer an omnichannel sales approach over a traditional multichannel one for closing a sale.

Moreover, a B2B omnichannel marketing strategy not only guarantees a huge sales rate. It also enhances customer retention rate, reduces customer churn rate, and improves overall brand reputations among the customer base.

6. Leverage B2B Intent Data for a Personalized Approach

Leveraging intent data in the B2B social media marketing streamlines your personalized approach for effective targeting and brand engagement.

B2B intent data comprises your customer’s activities on your site. These include their interests, expectations, buying signals, and business needs.

Accessing accurate intent data from a reputable B2B data provider  enables you to curate personalized content that perfectly resonates with your intended prospects.

Publishing such tailored posts on Facebook, LinkedIn, Instagram, X (formerly known as Twitter), YouTube, etc., enables you to expand your customer base globally.

High-quality intent data and a personalized approach “leaves no stone unturned” in your B2B social media marketing success.

Businesses like yours can obtain measurable outcomes, such as increased lead acquisition, enhanced conversions, streamlined B2B sales cycle, maximized customer retention, optimized ROI, and much more.

Therefore, if you’re seeking to adopt a personalized approach in your B2B social media marketing endeavors. Then, integrating top-notch quality intent data would make your every effort worthwhile.

Conclusion

To wrap it up, social media marketing is making a “big sound” in the B2B business landscape. In 2025, the decision makers are shifting to social media platforms to gain product knowledge and practical solution before making a purchasing decision.

B2B stakeholders are human too. Therefore, it is the job of B2B marketing teams to create content on social media platforms that precisely matches their level. Your social media posts will be viral when it is engaging as well as offer valuable industry insights to them.

Moreover, the latest B2B social media trends outlined in this article deliver tangible results when used tactfully. From utilizing short-form video content and targeting young decision makers to AI-driven automation and leveraging B2B intent for a personalized approach, each play a key role in reimaging your outreach efforts.

Wait no more! It’s time to take some action. Choose the best one out of these latest B2B social media marketing trends of 2025. Take your online presence to great heights!