10 Factors to Consider While Choosing Between Rental and Custom Booths

Are you planning to get a booth for your brand? Do you want it to be engaging but cost-effective too, since your next trade show is in San Francisco? Can’t decide whether a booth rental will be a good choice or a custom design will be better? If yes, you have arrived at the right place! You don’t have to look further to find your answers because experts from a leading trade show booth design company will share some valuable insights with you here.  

Choosing between a bespoke booth made from scratch and a trade show booth rental in San Francisco is quite challenging if you don’t know the parameters that are crucial in making the right decision. We are sharing ten factors to consider to assess the perfect booth choice according to your exhibition needs and brand identity.  

Here is the comprehensive checklist to decide between booth rental and custom purchase:

1. Frequency of Exhibits

If your exhibition schedule is filled with frequent campaigns, let’s say 4-5 events within a year, then you should buy a trade show exhibit booth. On the other hand, if you have a rare appearance at industry events in the upcoming days, renting a booth will be feasible. 

2. Budget

Budget plays a crucial role in determining the best choice between the rental and custom booths. You should know rentals cost less upfront, whereas purchasing a booth requires a higher initial investment. If you are a new business or even a well-established one with a low marketing budget, opt for rental choices.

3. Customization Needs

Different exhibitions have different advantages to offer. As an exhibitor, you can alter your messaging and even booth size with booth rentals, corresponding to the exhibitions. However, high brand uniqueness favors buying a custom booth. Assess your trade show marketing strategy and make the right decision among the booth options accordingly.

4. Flexibility

Trade show booth rentals are renowned for their design flexibility, allowing for design changes at each event. Assess the need for change concerning the target audience and brand objectives before changing the booth rental. You can even pick a different size according to the event, i.e, a 10x10 trade show booth, but a bigger one for the next event.

5. Storage Costs

Purchased booths need warehousing solutions, whereas you don’t have to worry about that when it comes to rented booths. Therefore, if you don’t have storage space or don’t want to pay storage-related charges, you should pick booth rentals instead of buying one. It also saves you from the stress of organizing a safe, sizeable storage environment for the booth.

6. Shipping Logistics

Trade show campaigns can’t be imagined without booth logistics. It should be timely and damage-free; otherwise, it would impact your trade show performance, especially if you are exhibiting internationally. Rentals often include delivery and setup services, whereas you have to manage the shipping requirements on your own for purchased booths.
7. Wear and Tear Expenses

The more the usage, the more shipments, and the higher the risks of wear and tear. The booth rental solution providers usually handle repairs and replacements themselves. However, you may have to spend your own if you are exhibiting with custom trade show booths. You must contemplate the wear and tear risks before deciding on the booth. 

8. Delivery Timeline

Custom booth designs are made from scratch, and builders require a significant amount of time to deliver a tailored booth for your brand. However, rentals can be ready faster. You may need to customise them according to your brand and event needs, but it can be done easily and quickly. Therefore, if you need a booth at short notice, you must choose rented booths.

9. Brand Image

Custom booths are more preferred among businesses looking to establish their brand value in the market. They are designed while keeping your brand essence and target audience in focus. These booths signify a long-term commitment, whereas it is tough to maintain brand consistency across different exhibitions with booth rentals. Determine your priorities and pick the appropriate booth option.

10. Return on Investment

Custom booths require higher upfront costs than booth rentals, but with each event you exhibit with them, the applicable costs get significantly optimized. Therefore, you must calculate multi-event cost savings to determine the better booth option. This factor will optimize your trade show budget and help to generate better ROI from the trade events.

Convey Your Brand Story Effectively with Triumfo Inc.

If you are looking for the premier San Francisco City trade show booth rental, Triumfo Inc. has the best solutions. They also craft bespoke booth designs and deliver end-to-end booth services. They have delivered 20800+ successful booth projects over 25+ years. Partner with them and deliver an unforgettable brand experience to your trade show audience effortlessly.