10 Industries Using Video Brochures to Increase Conversions

Introduction

Video brochures are no longer just a novelty they are now a powerful tool used across multiple industries to present products, build trust, and drive conversions. By combining video with a tangible, printed format, companies are seeing better results in both marketing and direct sales.

1. Real Estate

Use Case: Luxury property walkthroughs, project launches, and developer presentations.

Video brochures allow real estate agents to showcase high-value listings without requiring an internet connection or external screens. This makes them ideal for direct mailers to buyers or presentations to investors.

2. Healthcare & Medical Devices

Use Case: Demonstrating how medical devices or treatments work.

Hospitals, medical reps, and pharma companies use video brochures to explain new technologies or treatment options to doctors and patients. Visuals help break down complex topics in an easy-to-understand format.

3. Education & Training

Use Case: Admissions packages, online course previews, or onboarding kits.

Colleges, coaching institutes, and corporate L&D teams include video brochures as part of their enrollment kits or training modules. This creates a better first impression and helps increase participation.

4. Automotive Industry

Use Case: Launching new models or features.

Car brands and dealerships use video brochures to introduce vehicle features, safety systems, or financing offers. It’s an effective way to engage high-end customers or send invites for private viewings.

5. Manufacturing & Industrial

Use Case: Explaining technical equipment or machinery.

In B2B sales, it's often hard to explain machinery through images or text alone. Video brochures help showcase equipment functionality, safety standards, or product assembly in real-world use.

6. Finance & Insurance

Use Case: Client onboarding and policy walkthroughs.

Financial institutions use them to present investment strategies, insurance plans, or onboarding processes to clients. It helps reduce confusion and builds more trust with new customers.

7. Events & Conferences

Use Case: VIP invites or event highlights.

Event planners and conference organizers include video brochures in invite kits or follow-up materials. It’s often used to recap highlights, pitch sponsorships, or offer early access to future events.

8. Technology & SaaS

Use Case: Product walkthroughs and investor kits.

Tech companies use video brochures during funding rounds, demos, or exhibitions. A brochure can walk a client or investor through the platform’s benefits even when sales reps aren’t present.

9. Nonprofits & Fundraising

Use Case: Donor pitches and impact stories.

Instead of long printed reports, nonprofits are sending video brochures that include real impact stories and results. This creates a stronger emotional response and improves donation rates.

10. Hospitality & Tourism

Use Case: Resort previews, package offers, or private villa bookings.

Hotels, tour companies, and resorts send video brochures to high-net-worth travelers to present luxury experiences in a more personal, physical way.

Benefits Across Industries

Final Thoughts

Video brochures are not limited to one type of business. From luxury homes to life-saving devices, they're being used to present stories, services, and products in a way that grabs attention and leads to results.

If your industry relies on first impressions or direct pitches, adding a video brochure to your marketing mix could lead to stronger engagement and better conversion rates. https://anthonyrock3.wordpress.com/2025/07/30/what-is-a-video-brochure-and-how-does-it-work/