Why Irish Businesses Need a Marketing Team, Not a Soloist

As a business owner in Ireland, you’re likely flat out. Between managing operations, staff, and strategy, you’re also told you need to be a marketing expert. You need a “guru” for SEO, a wizard for Google Ads, a social media whizz, and a web developer on speed dial.

So you start collecting them. You hire a freelancer for SEO, an agency for your Facebook ads, and your cousin’s friend to update the website.

Before you know it, your marketing isn’t a streamlined engine for growth; it’s a Frankenstein’s monster of disconnected parts. The web developer blames the SEO agency for slow rankings. The ad agency says the website doesn’t convert. And you’re stuck in the middle, paying multiple invoices and trying to figure out who’s actually responsible for the one thing that matters: results.

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