Beware of SEO Spam Emails

You're right—SEO spam emails are a common tactic used by dubious companies or individuals to prey on website owners who may not be well-versed in SEO. These emails often claim to identify "critical issues" with your website, promising quick fixes or guaranteed rankings for a fee. However, they’re typically sent in bulk, lack personalisation, and offer generic or misleading advice.

Here’s a quick breakdown of how to handle them:

1. Spot the Red Flags: Look for vague sender names, generic greetings (e.g., "Dear Webmaster"), poor grammar, or unsolicited offers. Legitimate SEO professionals rarely cold-email in this way.
2. Don’t Panic About “Issues”: The "problems" they mention (e.g., broken links, slow site speed) are often common and may not even apply to your site. They’re designed to create fear and urgency.
3. Stick to Your Plan: As you mentioned, follow your existing SEO roadmap and consult your trusted SEO expert or agency. If you don’t have one, research reputable professionals with proven track records.
4. Avoid Engagement: Don’t click links or reply to these emails, as they could lead to phishing scams or confirm your email is active, resulting in more spam.
5. Filter and Report: Mark these emails as spam to improve your inbox filtering. If the email seems particularly malicious, report it to your email provider or platforms like Google’s spam reporting tool.

To verify your website’s actual SEO performance, tools like Google Search Console or trusted platforms like Moz or SEMrush can provide accurate insights. Stay cautious and keep focusing on your legitimate SEO strategies!