LI Auto Inc. (NASDAQ: LI | HKEX: 2015) is a leading Chinese new energy vehicle (NEV) manufacturer headquartered in Beijing. Founded in 2015, the company focuses on smart electric vehicles tailored for families. Known for its innovative range-extended EV technology, Li Auto bridges the gap between traditional fuel vehicles and fully electric cars, making it a major player in the rapidly evolving EV market.

Flagship Models and Product Line

1. Li L Series: Family-Friendly Smart SUVs

The L Series includes the Li L9, L7, L8, and L6, all of which are large luxury SUVs powered by Extended Range Electric Vehicle (EREV) systems. This technology combines electric driving with a fuel-based range extender to eliminate range anxiety while ensuring smooth, quiet rides and exceptional fuel economy.

2. Li MEGA: Full Electric Flagship MPV

The Li MEGA is Li Auto’s first pure electric MPV, featuring futuristic design, 800V fast charging, and a tech-heavy interior. It’s designed for large families seeking premium comfort with a sustainable edge.

Key Technologies That Set Li Auto Apart

Advanced Range Extension

Li Auto uses a range extender engine that generates electricity for the battery, enabling over 1,000 km of total range. It offers the convenience of gas with the smoothness of EV driving—ideal for long trips in areas with limited charging infrastructure.

Smart Cockpit and Li OS

Each Li Auto vehicle comes equipped with a multi-screen smart cabin, voice interaction powered by AI, and an in-house developed Li OS system that supports OTA updates, intelligent navigation, rear-seat entertainment, and family mode features.

Autonomous Driving: AD Max & AD Pro

Li Auto is rolling out advanced driver assistance systems (ADAS) built on NVIDIA Orin-X chips and full-sensor fusion. The company has launched NOA (Navigate on Autopilot) features on highways and is expanding into urban driving scenarios.

Market Performance

Li Auto has consistently ranked among the top-selling NEV brands in China, especially in the 300,000–500,000 RMB price segment. Its L9 and L8 models have outperformed several international competitors thanks to their strong blend of performance, tech, and practicality.

Li Auto vs. Competitors

Li Auto aims to launch multiple pure electric vehicles by 2025, backed by their self-developed AD chips, battery packs, and software ecosystems. With investments in ultra-fast charging stations, smart home integration, and international expansion, Li Auto is positioning itself as a tech-driven mobility powerhouse.