Master Any Deal: Psychology-Based Negotiation Tactics
Master Any Deal: Psychology-Based Negotiation Tactics. Unlock powerful negotiation skills using psychology and economics. Learn how to influence outcomes in business and everyday life with proven strategies.
What if the key to getting more of what you want—at work, in business, or at home—wasn't just about being persuasive, but about understanding how people think?
Every conversation is an opportunity to negotiate, yet most leave value behind without realizing it. In Getting (More of) What You Want, business experts Margaret Neale and Thomas Lys reveal science-backed techniques drawn from psychology and behavioral economics that can dramatically improve your negotiation ability.
Whether you're pushing for a raise, buying a car, or settling household disputes, mastering these strategies can give you the edge you didn’t know you needed.
How Insights from Economics and Psychology Can Transform Your Approach to Negotiation—In Business and Everyday Life
Two leading business scholars deliver what Chip Heath call “the most insightful research and guidance on negotiation.”
Do you truly understand your goals?
More importantly, do you know how to achieve them, or how to persuade others to help you do so? Negotiation is at the heart of nearly every exchange, yet we often fail to recognize the signals that could help us succeed.
In *Getting (More of) What You Want*, authors Margaret Neale and Thomas Lys draw upon cutting-edge research from psychology and behavioral economics to offer a fresh perspective on negotiation.
They explore how both irrational tendencies and logical reasoning shape our decisions, and how understanding these dynamics can give you the upper hand.
Whether you're buying a car, asking for a promotion, or debating household chores, this book reveals how much potential value is routinely left untapped—and how you can learn to capture it.
How Insights from Economics and Psychology Can Transform Your Approach to Negotiation—In Business and Everyday Life
Unlocking the Hidden Power of Negotiation: A Deep Dive into "Getting (More of) What You Want"
Negotiation is not just for boardrooms or high-stakes deals. It’s a daily act of influence, persuasion, and decision-making.
Key frameworks include:
The Negotiation Preparation Matrix: Clarifies goals,
Alternatives, walk-away points, and potential trades.
- The Deal Diagnosis Tool: Helps assess whether a proposed agreement reflects maximum value creation.
- Interest Mapping Charts: Visualize overlapping and diverging priorities to identify trading opportunities.
- These tools are accompanied by examples and checklists, enabling readers to implement strategies immediately.
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