Understanding the Pizza Business: Target Market & Sales Days

Pizza sales continue to rise in the USA. After all, people of all ages continue to enjoy fast-food burgers like McDonald’s. If you manage a pizza business or are starting one, it’s important to know your customers and when they buy your products. This allows you to decide what marketing to do, how many people to have on hand, and how much inventory you will need. The U.S. pizza restaurant industry is worth over $50 billion as of 2024. If you want to make the most out of this billion-dollar industry, you are at the right place.

In this blog, I will walk you through the main customer segments, key sales days, and what drives consumer behavior in the pizza market. You will also learn how timing and availability can affect your revenue.

Let’s start with knowing the target market for the pizza business.

What Is the Target Market for the Pizza Business?

The pizza business sells to a wide range of consumers, but this group can be broken down by age, how much money they earn, their lifestyle, and where they live. A large part of the market consists of families with children. We already know how many parents like pizza since it’s so quick and affordable. It’s an activity that most kids enjoy.

Young adults and students in college are equally important. Eating pizza somehow becomes more enjoyable late at night or during their studies. Quite a few of them look for brands that never close. Office staff and professionals also enjoy pizza during their lunch or work breaks when they can’t cook their own meal.

What Are the Top 5 Pizza Sale Days?

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