WordPress SEO: 10 Tips to Improve Rankings

Since you have chosen WordPress, you're already familiar that WordPress is a globally renowned platform for content management, and three significant reasons behind it are:

• Easy to use, even if you're new to website development. 
• WordPress is highly customisable as it allows multiple themes to install, enabling you to build the site you like. 
• It has SEO-friendly themes, thus eliminating the need for optimising the website's design. 

With the online marketing craze, SEO has become the talk of the town, and its effectiveness in improving a site's rankings is not hidden. So, in the next segment, you'll learn some SEO tips to improve your WordPress site's rankings. 

 

1. Do a Keyword Research 

Keyword research should be one of the top priorities of writing or publishing, or else how will you identify what terms or searches will optimise your site's content. So, 

• You can use the keyword overview tool for keyword research. 
• Good SEO content is planned around the Keyword research offering on-page optimisation. 
• You can utilise Google's auto-suggestion for real-time keywords. 

Whether planning new content or updating the previous one, the SEO company in Edinburgh will conduct the keyword research first. 

 

2. Do Appropriate Internal Linking 

Doing the internal linking in WordPress is not a big deal, but is that interlinking linking correctly? 

• Internal linking must be done for the relevant and same pages. For example, you can't provide internal links for ladies' shawls on the dog's food page. 
• The internal links help the user navigate your site effectively without breaking the continuity. 

The internal links enable the search engine to better understand your site by connecting your content and giving your website a good ranking. 

 

3. Choose SEO-friendly WordPress Themes 

When you first login into WordPress, you will have a default theme, and it is not mandatory to use the same theme for your website. 

• There are plenty of other free and premium themes available for you which are SEO-friendly. 
• If unsure, you can ask top SEO experts in Scotland to help you choose the appropriate WordPress theme. 

Before theme installation, you can run a demo on the search engine to familiarise yourself with the theme's SEO potential. 

 

4. Select Your Domain Name Wisely 

The domain name will decide whether the user wants to be your potential visitor or not. So, choose the name wisely. 

• Whether you choose https://xyz.comor https://www.xyz.com, your site's SEO ranking will not be affected. 
• But nowadays, a person tends to opt for https://xyz.com rather than the traditional one, so you can also consider it. 
• The best domain name is when it will showcase your website's purpose—for example, rentyourcar.com for a car rental company. 

If you're updating the previous domain name, then the new domain name must have familiar with the previous one so that your local SEO services remain unaffected. 

 

5. Pick out a Genuine Hosting Server 

The commonly asked question does a hosting server affect SEO, and the answer is yes. A hosting provider does affect the SEO of your website. Thus, 

• Choose a reliable host provider so your site's speed, security etc., aren't affected. Also, the visitors prefer a faster-loading website. 
• Select the hosting provider offering a maximum number of features, even if it's costing you a little extra. 
• WordPress provides three hosts so that you can consider any of them based on your suitability. 

A robust hosting service will be the base of your SEO work as it will deal with various factors affecting a site's ranking, such as UX, speed, security and more. 

 

6. Consider Using SEO-friendly Permalink 

The people providing top SEO services in Edinburgh know the importance of an SEO-friendly permalink. Also, not all permalinks are SEO-friendly. So, 

• The default permalink for a WordPress website is http://xyz.com/?p=234, but this fails to explain the page or post. 
• So, choose a custom permalink for all your pages, including your post name. 

The custom permalink enables the user to navigate to the relevant information directly, and one major plus is that WordPress permalinks are easy to remember.