Relative Expenditure on SEO and Paid-search

Expenditure on paid-search is much higher than that on SEO. FineMinds Digital estimates that paid-search accounts for about 84% of search marketing spend in the USA and UK.

Many organizations adopt a strategy focusing on paid-search since it is more controllable, and immediate results are possible.

There are a number of reasons why you might need to opt for paid-search vs natural search; charity appeals, for example, where time is of the essence.

Yeah, but smart marketers are increasing investment into organic SEO!

Why? Well, in the long-term, organic listings will deliver a potentially higher volume of visitors at a lower cost per click. Organic clicks are essentially free. There is greater competition in paid-search these days. Click costs have increased in many sectors to a point where there is limited scope for profit. Your ability to generate ROI depends on how well you convert traffic to long-term customers, and paid-search traffic costs money.

That’s why we’ve published this blog – to make you a savvier PPC marketer.

Are you ready?

FineMinds Digital is a digital marketing agency in India that typically focuses on helping businesses enhance their online presence through various strategies, including SEO, Pay Per Click, Social media marketing, content creation, web development and more. We tailor our services to meet the specific needs of clients, aiming to boost brand visibility, drive traffic, and increase conversions.