Has it ever happened to you that you walk past a coffee shop and your phone buzzes with a notification offering you 20% discount on your favorite latte. This is a real-world application of geo-fencing; this powerful location-based technology transforms marketing and security across industries. 

Enterprises today are leveraging geo-fencing technology to enhance customer engagement, optimize security and streamline operations. 

In this blog we will explore how companies are using geo-fencing technology to revolutionize location-based marketing and security. We will also try to find out its benefits, use cases and future trends.

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