SEO for Lawyers: Top 30 High Volume Keywords for Your Website

By targeting the right legal keywords, your law firm can climb in the search rankings and ensure your services are easily found by those actively looking for them.

As a marketer for law firms and specialising in search engine optimisation, I know the types of keywords required to rank.

Better yet, I'm happy to share them with you, as well as practical tips to help your firm stand out and attract more clients.

Let’s take a look at the top ranking legal keywords to boost your SEO for lawyers.

What’s the SEO approach for a law firm?

SEO for lawyers focuses on ranking for local and city-based legal keywords. It includes several key components, including:

• Setting up your local Google Business/Maps Profile
• Targeting legal-specific keywords on service pages
• Improving website structure
• Building authoritative backlinks

You can also highlight expertise through content marketing, like publishing blogs and FAQs.

Top 30 Legal Keywords

Using my SEO tool Ahrefs, I’ve exported a list of the highest volume legal keywords, based on the keyword ‘lawyer for’. The results are the most searched for legal keywords with the highest monthly search volumes.

You can take a look at these top 30 legal keywords below:

Keyword	Search Volume
lawyer for personal injury	3500
lawyer for car accident	3500
lawyer for accident car	2800
lawyer for a car accident	2800
how much does a lawyer charge for chapter 7	2500
lawyer for wrongful termination	2500
lawyer for car accidents	2400
lawyer for medical malpractice	2100
lawyer for auto accident	2000
lawyer for child support	1900
talk to a lawyer for free 24/7 chat online	1900
free divorce lawyer for low-income	1800
lawyer for disability	1500
lawyer for social security	1400
lawyer for disability near me	1300
3 letter abbreviation for lawyer	1200
best lawyer for car accident	1200
what is a retainer for a lawyer	1200
should i get a lawyer for a car accident that wasn't my fault	1200
consult with a lawyer for free	1200
lawyer for truck accident	1100
how to file for divorce in texas without a lawyer	1100
lawyer for employee discrimination	1100
lawyer for child custody	1100
lawyer for motorcycle accident	1100
how to pay for a divorce lawyer with no money	1100
lawyer for divorce	1100
lawyer for car accident injury	1100
how to file for bankruptcy without a lawyer	1100
lawyer for discrimination	1100

So, what can you do with this keyword data? 

Browsing through the table, I can see that most of the keywords are very specific and related to a specific legal area.

• ‘lawyer for personal injury’  
• ‘lawyer for car accident’
• ‘lawyer for wrongful termination’

You could create dedicated service pages for each of these legal areas. 

This means on your websites you’ll have a page titled ‘Lawyers for Personal Injury’ or ‘Personal Injury Lawyer’. You would then proceed to:

• Include this keyword and variations of it naturally in page titles, headings, and meta descriptions.
• Publish URLs that are SEO-friendly e.g. yourwebsite.com/personal-injury-lawyer.
• Include a FAQ section towards the bottom of the page, covering lots of different questions about personal injury and the law, and how you help.

You can repeat this process for any other relevant keywords.

Example of good SEO 

Here is a good example of a well-optimised legal services page. It is from Randle & Taylor Barristers and Solicitors, a leading law firm in Adelaide, Australia.

Their page ‘property lawyer Adelaide’ shows up in page one of Google for this same keyword. 

Here is what this page gets right.

Page title (SEO title)

• It’s under 60 characters to show up properly in the search engine results page.
• The primary keyword is used naturally and placed first in the SEO title: Property Lawyers Adelaide | 50+ Years Experience

Meta description

• It should be around 100 - 120 characters.
• Include the keyword organically and add a clear call to action (CTA) or something unique about the business, to generate interest.

H1 heading (main page heading)

• Use the main keyword ‘Property Lawyers Adelaide’
• You can add more variety to secondary H2 headings, but it's important to include the keyword in the single H1 heading.

Subheadings (H2, H3)

• Use variations of the keyword in H2s and H3s naturally.
• Examples include:
  • Why Choose Our Property Lawyers in Adelaide?
  • Property Law Services We Offer
  • FAQs About Property Law in Adelaide
  • How Our Property Lawyers Can Help You
  • Property Disputes & Legal Support

Page content & keyword placement

• Naturally include the keyword within the first 100 words.
• Write informative and engaging content about property law services.
• Use related keywords, such as:
  • real estate lawyer Adelaide
  • property dispute lawyer
  • conveyancing lawyer
  • buying or selling property legal advice
• Don’t over publish (or stuff) keywords throughout your content. This will not work. Instead, your site could be penalised by search engines.

When it comes to suburb or city keyword variations, simply swap these examples out with your suburb or city name.

With these tips in place, you’ll be well on your way to improving your legal SEO. 

From my experience, by following these steps, your law firm can transform keyword insights into a website that ranks higher, attracts more clients, and builds trust with your audience. 

Key Takeaways

• Create dedicated pages for each legal service using high-volume keywords.
• Naturally integrate keywords into titles, headings, meta descriptions, and alt tags for better search visibility.
• Improve engagement with FAQs and detailed content targeting niche, high-intent searches.

Author: Marshall Thurlow is Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing, and project management.