Why Would You Invest In Google Ads and SEO

Why Would You Invest In Google Ads and SEO

When it comes to digital marketing, businesses often wonder whether they should invest in SEO, Google Ads, or both. The reality is that combining these two strategies can significantly improve your online visibility, drive more traffic, and ultimately generate more leads and sales. 

If you want some more background I wrote an article on Why Use SEO and one on the use case for Google Ads.

More SERP Real Estate = More Clicks

Google’s Search Engine Results Page (SERP) includes both paid ads and organic listings. If your business appears in both areas, you effectively take up more space on the page, increasing brand exposure and the likelihood of users clicking on your website. This dual approach not only boosts Click-Through Rates (CTR) but also reinforces brand credibility in the minds of potential customers.

The Power of Combining SEO and Google Ads

1. Instant Visibility with Google Ads
   SEO takes time to generate results. Google Ads, on the other hand, provides instant visibility at the top of search results. This is particularly useful for new businesses, product launches, or time-sensitive promotions.

2. Long-Term Growth with SEO
   While Google Ads provide immediate results, SEO builds a strong foundation for long-term traffic. Once your website ranks well organically, you can continue to attract visitors without paying for each click.

3. Increased Brand Trust
   Users tend to trust brands that appear multiple times on the search results page. If they see your website in both paid and organic listings, they are more likely to perceive your business as credible and authoritative.

4. Better Data Insights
   Running both SEO and Google Ads allows you to collect valuable data on keywords, user behavior, and conversion rates. This helps refine both strategies, leading to better campaign performance over time.

5. Higher Click-Through Rates
   Studies show that when a business appears in both paid and organic search results, it often receives a higher overall CTR compared to relying on one channel alone. This means more potential customers engaging with your brand.

How to Make SEO and Google Ads Work Together

• Use Google Ads data to inform SEO: Identify high-performing keywords from your ads and target them in your SEO strategy.

• Retarget visitors from organic search with Google Ads: Capture leads that didn’t convert on their first visit by using retargeting ads.

• Optimize landing pages: Ensure that both paid and organic traffic leads to well-optimized, high-converting pages.

• Test messaging with Google Ads: Run A/B tests on ad copy to see which messages resonate best, then apply those insights to your SEO content.

Final Thoughts

SEO and Google Ads are not competing strategies they complement each other. By leveraging both, you can dominate search results, improve brand visibility, and maximize your return on investment. If you want to generate leads efficiently while building long-term authority, integrating SEO and Google Ads into your digital marketing strategy is the way to go.