Instagram 2025 Terms of Use: What Small Businesses Need to Know

Big changes are coming to Instagram in 2025, and small businesses need to pay attention. The platform’s updated Terms of Use are cracking down on spammy content, exaggerated claims, and irrelevant hashtags. While these updates aim to improve user experience, they could catch some businesses off guard.

If your business depends on Instagram for sales or customer engagement, don’t panic — adjusting your strategy now can help you avoid trouble later. Find out what’s new and how to adapt to Instagram’s 2025 rules in our guide

What’s Changing in Instagram’s Rules?

Instagram is tightening its policies to ensure the platform stays a trusted space for users. Here are the most important updates:

• Honest Content Only: Posts with misleading claims — like “Guaranteed results in 24 hours!” — are more likely to be flagged.
• Smarter Algorithms: Instagram’s AI is now better at detecting spam and manipulation, even in subtle forms.
• Hashtag Use Matters: Gone are the days of piling on 20 random hashtags to boost visibility. Irrelevant tags can now hurt your reach.
• Quality Over Quantity: Posting too often with low-value content could work against you.

The goal? To create a space where authentic and valuable content thrives — and where businesses can build real connections with their audience.

How to Promote Your Products the Right Way

You don’t need to overhaul everything to comply with Instagram’s new rules. Start with these practical tips:

Keep It Real

Skip the exaggerated promises and focus on honest messaging.

Example: Instead of “The only skincare product you’ll ever need,” try, “Here’s why our customers love this product for their daily routine.”

Be Selective with Hashtags

Stick to 3–5 hashtags that are genuinely relevant to your content.

Instead of #instagood, use specific tags like #SmallBusinessTips or #EcoFriendlyProducts to reach the right audience.

Post with Purpose

Reduce frequent, generic posts. Instead, aim for 3–4 meaningful updates per week that educate, entertain, or inspire your audience.

Tell Real Stories

Show how your products solve problems or bring value to real customers. Testimonials and behind-the-scenes looks can go a long way in building trust.

Why It Matters

Instagram has become more than just a social app — it’s a marketing powerhouse for businesses of all sizes. But these new rules mean it’s time to rethink your approach. Whether you’re selling handmade goods or running a service-based business, adapting to Instagram’s updated Terms of Use will keep your account safe and your audience engaged.

Want to make sure you’re on the right track? Check out our guide for actionable tips

Key Takeaways

1. Be Transparent: Keep your content honest and your claims realistic.
2. Engage Strategically: Use hashtags and posting schedules that align with Instagram’s new priorities.
3. Focus on Quality: Fewer, high-value posts will outperform frequent, generic updates.
4. Adapt and Thrive: Embrace the changes as a chance to refine your strategy and build stronger connections with your audience.