Why Is Dofollow Link Important In SEO?
Unlike no-follow links, which do not pass link equity to the page it points to, do-follow links pass link juice or authority to the linked page.
Whereas you have to add the rel=“no-follow” attribute to make a link no-follow, Do-follow links do not have the rel=”do-follow” attribute in a webpage’s HTML code. All the links that are not no-follow links are by default do-follow.
Do-follow allows search engines to access the linked page and explore the website better. Moreover, do-follow links bypassing the authority help the linked page rank higher on Search Engine Result Pages (SERPs).
In this blog, we will explore why do-follow links are important for your website if you want to improve your ranking and overall SEO and how Dofollo can help you analyse your webpage and build a strong internal linking structure.
Below are some reasons why do-follow links are important:
It Helps Pass Link Juice or Link Equity To The Target Page
Improves Search Engine Ranking Of The Linked Page
Improves the Credibility Of Your Website
Helps Pass Link Juice Or Link Equity To The Target Page
Dofollow passes link authority from the source page to the target page which helps the target page gain some authority, improving ranking and visibility on result pages.
For example, if you link a high-authority page, “How to minify resources(CSS, JavaScript and HTML) easily, of RabbitLoader.com, is internally linked to a lower-ranking page “What Is Flash Of Unstyled Text And How To Solve FOUT”, this helps the target page gain some authority from the high-ranking page, that results in the target page ranking higher on search engine result pages.
Improves Search Engine Ranking Of The Linked Page
Do-follow passes link equity and signals Google bots to follow the link and crawl the page to understand the context and index and rank the page effectively.
By adding do-follow, you signal search engines that the linked page is worth crawling and that your website is trustworthy, improving PageRank and overall SEO.
Improves the Credibility Of Your Website
Credibility is a measure of how reliable and trustworthy a webpage or website is according to search engines.
Providing contextually relevant content to visitors builds trust in them and encourages them to revisit the website.
Using do-follow strategically, you can make it easier for visitors to explore the website, find related content and understand how pages are connected making it credible.
Dofollo
Unlike other SEO tools, that provide suggestions only for outgoing links, Dofollo helps you with both incoming links (links pointing towards a particular webpage) and outgoing links (links pointing away from a webpage) of your website.
Plus, with this tool, you can even find internal linking opportunities that too based on AI suggestions.
Additionally, Dofollo can help you with:
Audit The Internal Links on Your Page Effectively
Find Internal Linking Opportunities
Add Potential Internal Links To Your Page
Remove Unwanted Internal Links From Your Page
Audit The Internal Links on Your Page Effectively
Dofollo provides a graphical visualisation of your incoming and outgoing links on a particular page which gives a better understanding of your internal linking structure and allows you to audit the internal links according to your strategy by either adding potential links or removing unnecessary links from your site.
Find Internal Linking Opportunities
As mentioned earlier, Dofollo is unique as it helps you find internal linking opportunities based on AI suggestions which helps your website rank higher on Search Engine Result Pages (SERPs).
There is a feature called “Make Plan”, where you can find internal linking opportunities to improve your internal linking structure.
As seen from the above image, you will be able to see the incoming as well as outgoing linking opportunities which you can add directly to your website.
Add Potential Internal Links To Your Page
With the help of Dofollo, you can add potential links to your website that too based on AI suggestions, whereas other SEO tools require manual addition, which involves visiting the page and adding the link manually.
Firstly, choose the link you want to add and click the “add” sign under the action section, which will automatically add the link to your website, secondly, click the Save button and apply the changes.
Remove Unwanted Internal Links From Your Page
After viewing the graphical overview provided by Dofollo, if you notice any unnecessary links, you can easily delete the link from the page within a few clicks, without even visiting the page and manually finding the link for deletion.
Click on “Enable Deletion” and then select the link from the graphical overview that you want to delete and click on Apply changes that's it.
Track Your Backlinks
You can do this with the help of Dofollo, you can track your backlinks efficiently. If your backlinks get deleted for some reason, you will get a notification on your email. On top of that, you see the total spend on your backlinks and the speed per link.
Learn the Internal Linking Strategy Of Your Competitors
Along with all the features mentioned above, you can learn the internal linking strategies of your competitors to make your internal links even more solid and effective.
Just add the website you want to learn from and wait for a few minutes, and you can see the linking strategy of your competitor.
In conclusion, you should do-follow and no-follow links on your webpage strategically to improve your organic ranking and SEO.
Comments