Determining the Value of Your Anaheim Trade Show Efforts

Do you always keep contemplating whether to “cut your trade show budget” or “invest more in your trade show campaigning”? Let the experts dealing in trade show booth displays in Anaheim help you determine the true value of your trade show marketing campaign. It will help you get your answers soon. 

Trade shows and exhibitions usually eat the biggest piece of the B2B marketing budget. Here are the major aspects you should consider to find whether you are generating optimal ROI or not.

• Brand Visibility

When you represent your business in a trade show with custom booth displays, you make it uniquely visible among a huge segment of potential customers. You enhance brand awareness before generating leads and sales. You influence the perceptions of your existing and potential customers and it is essential for your business’s long-term success.    

You can consider raising the trade show budget and encourage your executives to conduct keynote addresses and conference sessions. This step can set your business among thought leaders in the industry. You gain an edge over your competitors and get the opportunities to build collaborations, and partnerships, and strengthen industry influence.   

• Quality Lead Generation

Quality leads are one of the most effective ways to assess the benefit of your trade show marketing. The face-to-face interactions, real-time responses, touch, and meaningful conversations generate trust. These factors also accelerate existing deals and boost the speed of your potential customers through the sales funnel.

These events often generate many pipeline opportunities in just a few days that a proper sales team may take a year to achieve. Assess the previous trade show campaigns based on quality leads to find the best one for your business. You must keep your sales team’s output as a benchmark.  

• Launching New Products

Want to launch a new product or innovation? There is no place better than exhibiting it at a trade show. It provides you with an ideal opportunity to showcase your new product in front of a highly promising audience. A big fraction of attendees come to such events to explore what's new and latest developments in their industry.

As an exhibitor, you can test new ideas and innovations from the user perspective in almost real-time. Acknowledge their interest and note their feedback to modify your product and innovation. That approach prepares you for the product launch in the market in a more promising manner. 

• Get Ahead of Your Competition  

You gain a lot more simply by exhibiting at a trade show than your competitors in the industry, especially, over those who are not participating in such events. You can explore and analyze the products and offerings of key competitors. 

Along with exploring them, you observe their brand representation through custom trade show booths, engagement tactics, and other marketing strategies. Such insights help you identify the market gaps and offer the opportunity to fill them. Make strategic decisions and push your business ahead of your competition.  

Steps to Determine the Value of Your Trade Show Campaigns

Now you know why you need to determine the value of your trade show participation, here are the steps to determine that value. We are putting applicable suggestions to efficiently accomplish these steps and find ROI effectively. 

Step 1: Set your goal and KPIs with clarity.

• Set realistic goals
• Measure what matters
• Keep it simple

Step 2: Collect useful data from tradeshows.

• Use QR and NFC badges for attendee tracking
• Trust in lead retrieval tools
• Event analytics and ROI reports
• Track gamification engagement
• Exhibitor-to-attendee matchmaking using AI

Step 3: Get the complete ROI picture.

• Avoid calculating incomplete ROI
• Rely on all-in-one event management technology
• Keep all the event intelligence you need at your fingertips
• Combine event data with your CRM and marketing automation systems

It can easily said that the trade show exhibiting program is not just acquiring a booth space and showcasing your brand. It is an investment that can reshape the growth trajectory of your business. Leverage these benefits and enhance the ROI with smart decisions. You should not hesitate to take professional services to achieve that feat. 

Contact Radon LLC for Custom Trade Show Booth Displays in Anaheim