8 Techniques for On-Page Search Engine Optimization

by Abhinav G. Movie Enthusiast

Did you know 95% of search traffic is directed to the first search result page?

You need to optimize pages if you want to be found in search engine results. Search engine optimization (SEO), on-page, is essential to help more qualified leads locate your business.

This blog post will teach you eight ways to improve the on-page SEO of your website, including:

Incorporate relevant keywords into your pages
How to optimize your title tag and meta description
Create user-friendly content
Optimize images
Optimize your URLs
Use internal links on your page
Increase Site Loading Time
Add Responsive Web Design to Your Website
Use relevant keywords to enhance your website

Integrating relevant keywords into your page

first on our list of activities for on-page optimization.

Keywords are essential if you want your site to appear in the search results. Your site will appear in relevant search results when you use keywords. It would help if you optimized your pages to appear in the correct search results.

Start by doing keyword research. Keyword tools like Keywords FX can help you find the correct terms for your page.

Focus on long-tail keywords when you do keyword research. Long-tail keywords are composed of three or more words. For example, “best chocolate cake.”

Long-tail keywords will help your website attract more qualified visitors. You know exactly what someone is looking for when they search for a specific keyword.

It’s difficult to tell the intention behind a search for “chocolate” if, for example, someone searches that term.

Do they want chocolate ice cream, chocolate bars, or chocolate cake recipes? You need to find out what the keyword means.

A keyword such as “chocolate recipe” would be more precise. Someone is looking for a recipe for chocolate cake.

You’ll then integrate your chosen long-tail keywords into your website.

Refrain from using them, or you will end up with keyword stuffing. Use keywords only where they are relevant and make sense. Keyword stuffing can negatively impact your website and lower your ranking.

Title tags and meta descriptions: Optimize them

Optimizing your title and Meta description is the next step in our on-page optimization strategy.

In search results, your title tag is displayed as a line of blue text that users can click to navigate to a page on your website. This is how users and search engines determine whether your listing is relevant to their search query.

The meta description appears as a small blurb below the title tag.

This tag gives your audience a summary of the page. Your meta description may not directly affect your ranking, but it can guide users to your listing.

This is one of the most important on-page SEO tactics because it affects whether people click on your listing.

People are likelier to click on your listing when your meta description and title tag are detailed. This is because they match what your audience is looking for.

Have a clickable title tag…

Keep your 60-character limit.
Your keyword should be placed at the beginning of your tag
Use powerful words (e.g., Exclusive, Free).

To have a compelling meta description…

Keep your text to 155 characters
What can people find on your site?
Your core keyword should be used in the description

Create Content that is Easy to Use

Create user-friendly content if you want to learn how to do on-page SEO.

Content marketing is essential to SEO, as it encourages people to visit your website. The content you create helps people discover your business through search results, and optimizing it through SEO allows it to rank.

Making your content user-friendly is vital to ranking well on search engines. It is a common mistake for companies to write their content in a way that appeals to search engines. They need more than this to rank.

Search engines are now able to determine the ranking of pages by analyzing how users interact with content.

You should create content geared towards users rather than search engines if you want to see your page rank.

You can:

Making it easier to read by using headings
Use bulleted lists for quick access to critical information
Add visuals to your page to break up the text
Jargon should be limited

Following these best practices will help you create content that engages your audience and provides them with a positive user experience.

Image Optimization

The next on our list is to optimize images.

Visuals are essential to a positive experience for your users on your website. They enhance your pages, making them more visually appealing for your audience. Images that need to be optimized can help your SEO.

Follow these two best practices to make sure your photos are optimized for SEO:

Optimize image file size: If you have large image files, they will slow down your website and negatively impact your SEO. You can prevent this by using an image compression program like or.
Use alt tags for images: Since Google cannot read photos, it is crucial to use alt tags to “read” the image. These tags provide a brief description of your image. These tags can also be helpful if you have ideas that need to be displayed or if someone uses a screen reader.

Optimize your URLs

The next step in our on-page SEO list is to optimize your URLs.
Search engines use URLs to determine the relevance of your page. Optimizing your URLs will help you rank higher in relevant search results. If you have a clearly defined URL, users, and search engine bots will find it easier to understand the context of your page.
So, imagine seeing a URL that looks like this: www.baker.com/fnsj/ejnf-een3234/4392jnr392
What is the context of this page if you saw it?
Search engines and you need to look at random letters and numbers to tell what the page is about. With an optimized URL, you can provide context.
Now, imagine seeing this URL: www.baker.com/recipes/cakes/chocolate-fudge-cake
You can tell what the page is about and its context by looking at its URL. As you can see from the above, optimizing your URL helps search engines and users to understand your page’s relevance.
When optimizing your URLs, use your page’s primary keyword in the URL’s ending portion.
You’ll also want to use breadcrumb Navigation to organize your pages and produce a logical path.

Internal Links are Helpful for your Website.

You’ll hear a lot about internal links when you study on-page SEO. Internal links are links that you place on your website to other pages. SEO is a vital part of internal links for two main reasons.
- Search engines can discover and index new pages of your website by using internal links.
- Internal links keep visitors on your website longer.
When you use internal links in your webpage, you should create anchor texts relevant to the links.
Let’s say, for example, you wrote a blog about how to make a chocolate dessert. You mention the different types of cocoa you can use for making the cake. In a previous post, you talked about the best chocolates for baking.
You can include anchor text in your blog posts like this: “There are several types of chocolate you could use to make the cake. The best one depends on the flavor and richness you want to achieve.”

Increase Site Loading Time.

Improving the site’s load time is one of the most important SEO tactics.
Users expect that your site will load in 3 seconds or less. Your audience may return to the search engine results if your site needs to be faster.
Search engines will then not rank your site as highly if you have bounced off your site. The search engines will then rank your website as low.

You can prevent this by using a tool such as Google Page Speed insights that will help you see your website’s current loading time and improve it.
Google will suggest suggestions such as:
- Compressing image file sizes
- Minifying the coding
- Reduce redirects
- Browser caching:
- Use of a content network
You can invest in Page Speed Services if you need help optimizing your website.

Your Website will Look more Responsive with this Design.

The last on our list is responsive Design.
Mobile devices like smartphones and tablet computers will be used to access your website. You risk providing a bad mobile experience if your website isn’t optimized for these devices.
Google’s mobile-first index is based on the principle that a poor mobile experience can harm your SEO.
You will only be ranked well in search results if you create a mobile-friendly website. Responsive Design will help you create a mobile-friendly website for your visitors.
This allows your website to be adapted to any device your audience uses to ensure a positive user experience.