8 Killer Strategy to Increase App Downloads for Less
by Prashant Kumar Digital marketerOnce you have developed your app, the next
major step you need to take is to attract the users to it. User acquisition can
be a massive challenge for app developers as well as marketers, especially considering
the number of apps available in the Apple App Store or the Google Play Store.
Regardless, effective strategies can boost your
app rankings and encourage users to download your app. Following are some
killer strategies that can help you to enhance your marketing techniques and
increase your app downloads for less:
1.
Make the App Store
Optimization A Priority:
App Store Optimisation, or ASO, is a meaningful
way to influence the number of downloads of your app. It includes a lot more
then your app rankings in the app store, app description, keywords, ratings or
user reviews.
Additionally, to optimize your app store rankings,
you can also Hire Mobile App Developer, who will make sure that your
needs and goals are met. ASO also helps to track keyword rankings, app store
impressions as well as the number of downloads.
2.
Use Smart Keywords
When using keywords for your app, make sure they
are smart and relevant to the genre your app belongs to. You will need to
include the word related to your app as many times as possible in any relevant
description about it found on search engines.
You should also include terms that are relevant to
what your app does. Perform keyword researches to find out words that attract
the most traffic. You need to remember not to choose just any keyword that has
a high search volume, especially if it does not align with your app category.
3.
Ask for User
Reviews:
Once your app has a following, you will need to
convince your users that the app is not only helpful but also reliable. For
this, you will need user reviews. It is a common fact that users tend to trust
word-of-mouth recommendations, like reviews, more than other advertising or
marketing types.
To boost app downloads, you can encourage user
reviews using feedback forms, in-app messages, and so on. This is because
reviews not just speak of the app’s quality, but also its relevance to
potential consumers.
Therefore, with the help of positive reviews,
you can increase your app downloads exponentially.
4. Ensure A Crash-Free App:
Any the app, which does not have problems of bugs or crashes, tend to align well with
the interests of the users. Moreover, if there is any fault with the app, developers
should make sure to fix the problem immediately so that the app does not crash
again.
However,
it is advisable to make sure that the app undergoes different testing methods
to find out all potential bugs and resolve them before the app goes public. A
bug-free app generally has more downloads than one that crashes a lot.
5. Quality
Content:
Using
content that is relevant and compelling can help to promote your app in a way
that it reaches targeted users. It could be in the form of articles, promotions
or sponsored content, or even simple infographics. Based on the consumption
habits of your audiences, you should create content that speaks to them and
impresses them in the best way possible.
For this, you can Hire Digital
Marketing Experts, who will help
to track the number of organic referrals, social shares, and even the app
rankings on SERPs.
6. Social
Media Engagement:
Social
media is a powerful platform, and maintaining a strong online presence is an effective way to grow your reach and target potential consumers. However, due
to the dynamic nature of consumer behavior, it is important to study your user
demographics and then target users on the social media platform that they tend
to use the most.
You should make sure to interact with
your users on these platforms. Engage with the consumers by replying to their comments
or queries, which will help to increase the praise of your app and its
commitment to user engagement, and thereby increase downloads.
7.
Influencer and
Community Outreach:
These days, influencers have the power to affect consumer choice. Their
reviews can also add to your app’s exposure. To increase your app downloads,
you should choose the right influencers who can help to establish a profitable
partnership and boost your app’s reach.
To do this, you can also track the influencers based on the number of
their social mentions, or their search engine ranking.
8.
Analyze and
Optimize:
Lastly, it is always important to analyze how your
users are interacting with your app to make sure that they remain engaged. You
can also Hire Virtual Employee to make sure that your app is optimized according to your
business goals. They will ensure that the retention rate of your app is high,
along with the amount of time that a user spends on your app.
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Created on Aug 12th 2019 05:29. Viewed 378 times.