7 Ways of Creating an Engaging Mobile Experience

Many businesses are now opting to have a mobile app for their businesses. Users interact with their mobile devices at least a hundred times a day. This gives businesses more opportunities to market and take their products and services in front of their prospects.

However, there are many mobile apps in the various app stores today. Your competitors probably have one that they are already promoting. Your mobile app needs to be exceptionally good in order to gain visibility and compete with some of the already established names in the industry. That’s how to ensure the iPhone app development cost you invest isn’t wasted.

If done right, the mobile app can offer a very rich experience that will resonate well with your target audience. There are several things that you can do to ensure that your app will fulfill its objectives and lead to the growth of your business.

Fulfills Its Purpose

It is easy to be tempted to try and squeeze lots of features into the app. The result is an app that is trying to be a lot of things at the same time. It is important to realize that your app cannot do everything.

To define its purpose, you need to plan. Be clear on what objectives your app is supposed to fulfill. Is it to sell products, or provide information? It could also be a fun app used to create a buzz around your brand. A write up or a clear breakdown of the plan is essential before starting the design process.

Simplicity and Consistency

Simplicity and consistency are not negotiable when it comes to the development of native apps. If your mobile app lacks these qualities, not only will the bounce rate be high, but your users will eventually uninstall the app.

Every single elements needs to be considered and the navigation needs to be very good. Complex features use a lot of resources and use up the phone’s battery.

Personalize

The mobile app gives you access to more features and data through the user’s device. You can make the most of this to ensure the user has a more personalized experience.

Personalization lets you provide an experience that is tailored for the user based on their last interactions with the app, location and other preference. A good understanding of the user and having clarity as to the purpose of the app makes this much easier.

User Interface

The user interface is very key in retaining users and encouraging them to use the app regularly. The design should be very user friendly. You need to design it with first time users in mind.

Currently, the flat design is popular. Apps with millions of users like Uber are using this type of UI design. Such design methodologies factor in the devices used, and simplicity of the app. It also anticipate what the User wants to do with the app and provides the best navigation route that saves time and effort.

Value

There are things that may seem to be of value to the business, but have very little value to the users. For example, if you created an app to market your top real estate business, getting users to sign up or give their email addresses before using the app may seem like a good idea.

However, signups may force customers to click away, especially if the competition is offering their app without these hurdles. If it is essential, consider a social media sign up. Make the process simple and faster to complete.

Choice and Convenience

The mobile phone users should be able to access the service through various devices. Choice goes hand in hand with convenience. For example, if a user wants to check for products and services from a different device, does he have to re-enter his information? If so how can the process be simplified to provide an even better in-app experience?

Testing

Testing is an important step that can help to unearth bugs. It is also important in developing better user experiences iteratively. Using analytics you can improve the quality of the app and make it better for the users.

Whether you’re a Fortune 500 company, a small SEO firm or a ‘solopreneur,’ a mobile app will no doubt be an important addition to your marketing suite. The key to developing that winning app is to create one that provides value for customers, has a rich user experience and at the same time it is user friendly enough for novices to use comfortably.