7 Vital Steps for Planning Advocacy Campaign

Advocacy campaigns are important for initiating social movement changes, to sway popular opinion and even for untangling a befuddling issue. One of the most important aspects of planning public advocacy campaigns is gathering a strong team of like-minded people who believe in the cause. It is also important that you follow some steps in order to make your advocacy campaign a successful one.

• Set Achievable Goals

If you want your campaign to come out as a success, you need to ensure that the goals are measurable, specific, achievable, timely and realistic. These pointers are key and extremely important.

• It’s All About the Strategy

In order to bring your goals into reality is where the factor of strategy plays off. The correct strategic techniques implemented will help by being most effective. Whether it is an Election Campaign Management or Public Advocacy Campaigns, strategic techniques can make or break the deal.

• The World of Media

The role of social media when it comes to public advocacy campaigns is using digital tools to mobilise effectively a group of people who are equally and genuinely concerned about a cause. In this case, the most used platforms of social media include Facebook, email, Twitter and Instagram. When you are opting for this step, make sure to spend considerable time researching well the platforms such as facebook and twitter; this is because these are the places where you stand the highest chance of gathering most of your potential supporters. A social media platform will increase manifold your social media presence, your cause will attract a lot of attention, and you will have more and more followers.

• Communicate Succinctly

Make the message of your cause or campaign easily decipherable to people. It should be clear and well-thought out. From various print mediums to blog posts make sure that the message reaches to the right and relevant groups of people.

• Fund Raising is a Game Changer

Funding is crucial behind backing any project whether it is your research project or your public advocacy campaigns. Money in the form of substantial funds is required for advocacy events, advocacy tables and volunteering projects.

• Organizing Communities

Communities are the place where you actually start the execution process of the strategies. You can organize your target communities through various channels such as social media, formal events and via door-to-door knocking.

• Involve the Policymakers

Organizations that successfully manage to inform and involve credible policymakers around particular causes or issues are seen as authentic sources of information.

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Created on Mar 21st 2018 03:41. Viewed 308 times.

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