7 Ultimate Steps To Write Product Description That Is Salable!

The life of a product is dependent on its product description as well. It is the product description copy which should entice your audience to click on buy button. The secret behind creating enticing product description lies in following proves steps that makes amazing engagement and persuade them for sell.
Let us understand the process:

1. Define the persona of the buyers

For an effective product description writing process it is highly important to know buyers persona. It is the persona which is targeted behind the production of a product. These personas are the targeted audience, thus, it is important to analyse what entices the audience and make them to buy. A defining buyers persona provides ample amount of information to make the writing into customer centric information.

2. Creating a comprehensive list of features and benefit

Often product marketer goes on a spurt to talk about their product at large and the various innovation which it has made. Marketers may understand these information enticing for the audience but that’s not the reality. Potential clients are curious about feature and benefit the product can provide them. Consider writing about features and what benefit these features can provide.

3. Definite your tone of voice

It is tone within your product description that create your stand among your competitors. A definitive voice give a strong impression to readers about your organization personality and culture. Writing companies suggest to highlight the company personality within the content and bring a dash of humour. Your content voice should be friendly, approachable and interesting for clients.

4. Creating a scannable format

Generally 16% of people reads words on an average in a webpage. It is important to entice people but that is possible only when they could read the content. In order to make your content readable consider using:

• Use of subheadings
• Bullet points to attract attention
• Large fonts for improving readability
• Using videos and images
• Provide enough of white space.

5. Writing the first draft

Once the buyers person is known and you have selected the content, writing a draft becomes much easier.

Create a copy of your description that is comprehensive and persuasive by including all the benefits of your product and all of them should have common objective. It is important to use the first draft when you feel it to be positive and enthusiastic.

6. Edit text to bring more persuasiveness

Editing the description does just mean correcting typos. Edit your content to make it more readable, engaging and more persuasive. Consider:

• Reviewing your features and benefits
• Check the engagement level
• Improve the readability by removing or replacing difficult words
• Replace any generic term with specific details

7. Optimize the copy for search engine

While writing for buyer persona,consider using the phrase that is automatically optimizing the product description for search engine because these phrases searches for on Google. Some of the tips:

• Avoid jargon
• Consider using key phrases in headlines, subheading etc.
• Optimize the product image by using file name, image description etc.

Follow these simple steps of writing an amazing product description and win the heart of your audience.

Also Read : How To Find The Best Idea For Your Content Generation?

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