7 Tips For An eCommerce Company During Mobile App Development

E-commerce has completely changed the way online shopping is done these days. There is no doubt that customers prefer e-commerce over traditional offline shopping. With the increased penetration of smartphones and internet usage, customers are now opting to purchase everything online. As such, there is plenty of scope for e-commerce and online shopping. So, if you happen to be a start-up or selling something online, e-commerce forms a major part of your business. If you are thinking about making an e-commerce app for your business,

then you need to approach the best e-commerce app development company. But before that, you might consider a few tips that enhance user experience and helps businesses meet their objectives.

Easy navigation: Navigation forms the other important parameter that reflects on conversion rate. The e-commerce app must allow flawless navigation so that the customers would be able to check their desired requirement with minimum possible clicks. Unnecessary navigation not only irks the customers but also impacts potential conversions. The app builders should resolve any issues surrounding the navigation at the earlier stages of mobile app development.

Augmented Reality: Each customer hopes to get a real-world feel of the product before making a purchase. Virtual Reality(VR) has made giant strides in the last couple of years. Once limited to only the gaming world, VR is now being adopted in various fields. The retailers now employ VR to give a real view of the product before making the purchase decisions.  Be it clothing, furniture, sunglasses, etc, shoppers get to see a real view of the product as to how it looks when they actually wear it or have it in their homes.

Intuitive design: The attention span of the customers is falling by the second. Hence the e-commerce app design should be as simple as possible for converting a visitor into a potential customer. The design should house a sleek and user-friendly interface that is easy to understand. Embedding the design with complex animations, text, and images only do more harm than good. The design thus plays an important role in deciding how customers behave.

No compromise on Imagery: Images constitute a great source to attract the attention of the users. So, what if the product images are of low quality? It is sure going to switch off visitor in no time. Imagery conveys the quality of the product and does play a role in impacting the decision-making process. Poor imagery also takes much time to load. Slow loading times are definitely a no-no for an average consumer. Nowadays consumers are looking to get quality information at the shortest possible time spans.

Address Security concerns: Customers carry a large number of financial transactions on E-commerce platforms. They contain sensitive information of the customers such as their personal details, credit card/debit card details and so on.  There have been instances of many companies falling prey to data theft in the recent past. So, the app developers must ensure to address all the security concerns before the app goes live. The payment gateway forms a critical area to ensure security; it encrypts all the customer payment information(creditcard /debitcard, netbanking) and sends it to the payment processor. The processor further encrypts the data and sends it to the bank.

Hassle-free check out: It is not surprising that many customers leave the carts on e-commerce platforms without completing the payment process. This can be attributed to the time-consuming and complicated check-outs. So, the mobile app development company must take all the necessary steps to ensure a smooth and hassle-free check-out process. The developers must ensure to integrate all the available payment gateways including the wallets for seamless transactions.

Geo-fencing: It is a modern way of marketing products based on the location of the user. The mobile app utilizes WiFi, inbuilt GPS, Bluetooth beacons to accurately track the location of the user. Location-based marketing led to an increase in sales of the brands by as much as 20%. Geofencing is a great way to increase engagement, gain better ROI, for targeting leads and converting them into customers.

Wrapping up

By including the features mentioned above in an e-commerce app,  you can ensure to deliver an immersive and hassle-free experience to the users that facilitate seamless online shopping. On the other hand, the features also help businesses meet their set goals and objectives.