7 Reasons Why Your Website May Look Unprofessional
by Maria Williams Online Marketing SpecialistDesigning your own website may be a good idea when you have
a limited budget. When your business starts making money, you can hire a web
designer and then you are capable to focus on the crucial things. You were
considering this, right?
However, the design is much more important than you can
imagine, especially when you are a start-up and you want to expand your
business. When you are running an online
company, visitors will make their opinions based on the website`s details. You
should keep their attention. They already have trust in а few brands, so why should they suddenly
start to believe you too? Therefore, if you don`t want to lose them, you must
attract their attention and admire them in the first few seconds.
The details are those who are making the difference and they
have to be selected carefully if you want to build a brand. These are the most
common web design mistakes that are made by designers.
1. Inappropriate
Use of Templates
Templates are usually used by small businesses. If you are
using them too, you should hire a designer who will adjust the template to your
business`s needs. You can get even a really good product.
A common problem with websites build with pre-designed
templates is the poor visual connection between the logo and the rest of the
website. Therefore, if you must use a template, try at least to be not so
obvious.
2. Typography
Problems
Fonts are much more important than most designers think.
They can complement or completely destroy your design. The biggest typography
problem is that there is usually a very small contrast between the letters in
the headline and the body of the text. Use letters with more weight for the
font in the title and make it obviously more important than the rest of the
text.
3. Using Black
Backgrounds
The background colour covers most of your website, so be
careful with your choice. Fully black backgrounds never look good, unless they
are professionally designed. Certainly, the white colour is a safe choice, but
most of the designers are using light grey background.
4. More Calls to
Action – CTA
Each page on your website should have only one main call to action. Visitors can get confused if you don`t give them only one action to complete. They can get confused and probably will leave your website instead. Eliminate as many CTAs as possible and help visitors to make a decision easily.
5. Readability
Problems
If the text cannot be read, it doesn`t matter how good it
is. Many small details can affect how the text will be read. You should
carefully fix problems like а small
font size or small contrast between text and background.
6. Outdated Web
Design Trends
All websites that use excessive design with shadows and
overflows just seem out of date. Although you can try to improve by adding 3D
effects, it's still best to look for options offered by the flat design. It
will easily adjust in terms of adaptive and responsive design. Also, you should
stop using Flash on your website. Latest
versions of the browsers like Chrome, Firefox etc. are not displaying Flash
content by default. Nowadays, websites are migrating to open web technologies
like HTML5 CSS3 and JavaScript, which are faster and more powerful than Flash.
7.
Non-Responsive Web Design
These years, the responsive
web design has become very popular among the business owners who are
realizing the importance of having a website that has been created with
responsive design features. Having a responsive website will provide
cross-device compatibility and your site will look great on mobile phones,
tablets or monitors of any size.
Many business owners are making mistakes when designing
their website by themselves or hiring amateur designers. Check your website and
if you are noticing some of these problems, you should seek a professional web design Sydney who will help you to
provide a positive experience for your website visitors.
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Created on Jan 17th 2018 03:01. Viewed 413 times.