7 Psycholigical Phenomena to Fight Ad Blockers

Bottom line, ad blockers mean that every ad impression just became more valuable and you need to make the most out of each one. Obviously, this means you need to get serious about optimizing your ad setup with AdNgin to improve your CTR and increase ad revenue. But that’s not why we gathered you here today.

This blog post will teach you 7 psychological theories, practices, and tricks you need to know to fight ad blockers and maximize your ad earnings.

1. The Focusing Effect

People tend to focus on one aspect of an event – while failing to recognize other factors. Ad blockers are the symptom, not the problem. User experience is the problem.

Rather than getting stuck on visitors using ad blockers, focus on improving UX – and revenue will keep coming in. Not only will a better experience increase revenue, but it will also keep visitors coming back – which will provide long-term growth.

Take action: rather than allowing yourself to focus on small elements that you can’t control, like ad blockers, focus your energy on the areas of your business that you can control, like maximizing revenue from your viewable ad impressions and producing great content. Focus on growing your audience and increasing your click-through rate. If you do that, losing a few impressions to ad blockers won’t matter as much.

2. Investment Model

Similar to the idea of “sunk costs” in economics, investment modeling proposes that we decide whether or not to do something based on the cost, reward, and our previous investment in the activity.

Just as young lovers stay in unhealthy relationships because they have no better alternative, you may be giving up thousands of dollars in advertising because, well, “that’s the way I’ve always done it”.

Once we feel comfortable with a process, it’s very difficult to change. Even as the reward dwindles and the cost increases, we patiently wait – hoping for something better.

Take action: just cut the cord! Stop trying to monetize your website the exact same way you did five years ago. The internet has changed, and it’s about time that you change as well.

Forget about things that have happened or costs that have been spent in the past, and look towards the future. Recognize our human tendency to focus on the cost of changing, and start focusing on the rewards that may come with doing things differently.

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