7 Google Ads Hacks That Will Boost Your Conversion Rate

Google is one of the most popular and significant search engines worldwide. It is the most visited website globally, with billions of searches.  

According to the statistics of Statcounter, Google accounts for 92.70% of total searches. 

Since Google is the most widely used search engine, most companies attempt to market their brands via Google Ads. It is a platform for sponsored advertising that uses pay-per-click (PPC) pricing. It aids companies in expanding their market reach, promoting their brands, and generating more leads. 

In comparison to other online advertising options, advertisers favor Google Ads for the reasons listed below: 

• Google has the most significant global market share and is undoubtedly the most popular search engine worldwide.

• Google Ads are flexible and scalable. 

• People actively searching for products on Google are more likely to buy than those who search for them on social media platforms. 

• Great support, regular updates, and a plethora of features in hand. 

Simply using Google Ads to promote your brand is not enough. You need to consider different aspects, as follows: 

• Am I using Google Ads to its fullest potential? 

• Do I optimize Google Ads? 

• Are my Google Ads driving conversions? 

After you consider the above questions, you will know whether you are really in profit through Google Ads. If you invest money in online advertising without understanding your ads' workflow, it is useless. 

This article lists some of the best Google Ads hacks that will help them improve their performance and boost their conversion rate. 

So, let us explore. 

7 Google Ads Hacks That Will Boost Your Conversion Rate

Following are proven 7 Google Ads hacks that help advertisers surely boost the conversion rate: 

1. Learn About Negative Keywords

Negative keywords are specific words and phrases for which you don't want your ad copy to be displayed in the search results. They are incomplete in contrast to positive keywords for which you want your ad to appear on the search results. 

By doing this, you can save money by reducing the number of clicks you need to pay when your ad displays on irrelevant searches. 

Considering negative keywords will help you in the long run because you can provide your customers with a great experience by being specific. 

2. Use Competitors' Keywords For Running Ads

When you use your competitors' keywords, you can drive some of their traffic to your website. So, if you don't know about your leading competitors, research them and run your ad campaign targeting their keywords. As a result, you will be able to generate quality leads. 

Also, this Google Ads hack will help you know how your competitors' business is running and their significant business decisions while attracting potential customers. 

3. Create Custom Landing Pages for Different Segments

To be successful with your Google ads, you need to know how to target your audience and make the most of it. When you segment your campaign group, it becomes easier to focus on different target audiences and direct them to take the next step, resulting in increased conversions. 

To optimize your Google ads, creating separate landing pages for different keywords relevant to the products and services you offer is advisable. 

When you create different landing pages for different keywords or a specific type of audience, they get content that is most relevant to their searches. This will increase your conversion rate. 

4. Add Social Proof to Landing Pages

In this digital world, testimonials and reviews play a crucial role in giving your audiences the confidence they need to buy any product or service. 

Take your example. Whenever you opt for online shopping, you search for the product and rely on reviews to decide whether to buy a specific product. The same goes for other people. 

When your product or service has good reviews, you can add its social proof to landing pages to attract visitors. It is straightforward: Visitors are more likely to buy a product when they get proof that the product benefits others. 

5. Follow a Different Remarketing Strategy

Remarketing or retargeting is a common paid marketing technique where you target your ads to individuals who have visited your website or engaged with your content on social channels.  

This marketing technique proves to be a winning strategy for Google ads that can drive some traffic and boost the conversion rate. 

Consider that a particular customer adds products to the cart and leaves without completing the desired action for some reason. In such a scenario, you would like to reach out to customers to know what bothered them. For this, you may opt to send emails. However, it is hard to get responses to those emails. 

This does not mean you have lost such customers. You can gain them with remarketing. However, it is essential to carry out remarketing with the right strategy; otherwise, it fails. 

6. Make your Google Ad Copy Fit for Different Landing Pages

Another major Google ad hack is to curate an ad copy specific to every landing page you create. When you keep an ad copy consistent for all landing pages, there will be a discrepancy between your landing page and the ad copy. Hence, you should always change the Google Ad copy to accommodate different landing pages. 

7. Write an Actionable Call-To-Action 

A call-to-action is a request or instruction intended for individuals to convince them to take certain immediate actions. Be very specific while including a call to action. Make it clear to searchers what you expect from them.  

Conclusion

Google Ads is the most effective way to boost your conversion rate. However, knowing how to run ad campaigns successfully and with less cost is essential. Use the seven hacks above to drive more qualified leads through Google Ads. 

The most important thing to remember here is to focus on optimizing the landing pages for users; otherwise, your investment in Google Ads will result in no return.