7 Effective Tips for Ecommerce Website Development That Brings You Sales

by Pega Logics Web design and development, E-commerce, mobile app

The e-commerce industry is expanding the world of business and managing to create profitable online stores without mortar and brick. Online shopping appears to be the most convenient way of buying products of your necessity, ranging from designer dresses, groceries, gadgets, baby products, electronics, jewellery, shoes, etc. Plus, the comfort and convenience of shopping offered by e-commerce websites are impeccable. However, developing an e-commerce website is not as easy as it seems. It is not just searching the product, adding to the cart, and making an online payment. Instead, an e-commerce website development company Noida requires a lot of homework that involves a perfect combination of technology meets visual treat, besides generating leads.

Given below is the list of seven effective tips for e-commerce website development that can boost sales:

Effective designing

The home page is the essence of any e-commerce website, and it should not appear cluttered. The emphasis must be on the visual attractiveness and not on the text. Keep everything simple yet interesting for the customer to stay on your website. The website design should be free from unnecessary distractive images, videos, or links, especially on the "çheckout" pages. This will ensure that the customer stays on the website and opt to buy products. Avoid jargon, technical terms, lengthy content running to pages after page, animations, and poor quality images or graphics. There should be enough space to display images as well as text, whereby some space should be kept empty and clean. Care should be taken that the menu does not occupy much screen space and that it should be as limited and minimal as possible. The menu can be used to refine the search criteria and choose the right category of products. Effective website design is created using WordPress, Shopify or BigCommerce through WordPress Development Services Noida.

Photographs and videos

Photography and videos play an essential role in making the website appealing and forcing the customer to buy your product. Therefore, images and videos should always be of best-quality, high-resolution, presentable, informative, and demonstrate products in detail. At the same time, stay away from excessive use of sliders and carousels as they do not carry enough information and are made to help customers in deciding the product. Follow the concept of "knolling," i.e., laying out the objects and capturing from the above. On the other hand, at least three to five images from various angles and distance gives more clarity and attracts the user to buy that can be obtained from a professional graphic design company Noida.

Visibility of the Shopping Cart button

The shopping cart button should be present on every page of the website and must be visible to spot quickly. This helps the customer to immediately add the product in the cart immediately on viewing the product. Its presence is equally important so that the user does not have to navigate between the pages and make several clicks to reach out to the cart. It is highly recommended to keep the color of the cart icon bright and uniform throughout all the pages of the website. A Magento Development Company Noida can create a website with a flexible shopping cart system.

Keeping an option of 'add to the cart' has its own significance too. As sometimes the user keep on adding products to the cart and places order later. This increases sales volume and saves the customers from any time-consuming clicks.

Include links of social media

A lot of business is generated through social media, and the e-commerce website should display icons of social media links in the header, footer, or sidebar. This will help the customer to connect on various social media platforms if he so desires. Keeping in mind that the social media links should not be distracting, these platforms promote the brand building as well as customer relationship.

Accessibility on Mobile Devices

Most of the e-commerce websites easily run and function on smartphones and tablets apart from computers and laptops. Thus, it is imperative for any Shopify Development Agency Noida to make the e-commerce website responsive towards mobile without any uploading or speed issues. The pictures, graphics, and videos must upload within a couple of seconds or more; so that the interest of the user is not lost. The e-commerce owner must consider mobile optimization as another step to enhance the traffic as well as to enhance sales.

Speed

What will an e-commerce website do without speed? An e-commerce platform with low speed or the one that takes more than a few seconds on uploading will lose its customer. E-commerce websites need a lot of navigation and clicks by the user to view various products. If each page takes more than usual time to upload on the computer, laptop, mobile, tablet, etc., then the customer will inevitably lose interest, feel bored and will shift his focus to other competitive websites.

Payment

Payment gateways are a secure way of shopping online, which gives the liberty to pay through online banking, wallet, UPI, and other digital gateways. While some of the e-commerce tend to hide the shipping, administrative, or other costs from the prices mentioned, which pop up as soon as the user reaches the payment gateway page. An e-commerce website should not surprise the customer with hidden costs at the last minute. The use of digital and online payment method saves time as well as the trouble of making cash payments. Therefore, it is equally important for the e-commerce website to offer acceptance of credit cards, debit cards, and online transfer of all major banks with minimum clicks.

Which is the best e-commerce website development company Noida for my business?

Options are many, but the masters are a handful. Pegalogics Solutions Pvt. Ltd. holds various accolades and accomplishments in their hat when there is any requirement of website development or graphic design company Noida. PegaLogics is a pioneer in the software solutions industry and has successfully launched various e-commerce websites and mobile applications. When it comes to increasing sales and volume, trust only the expert to provide the development of an e-commerce platform for your business. Call or drop a WhatsApp message at +91 995 347 1516 to get professional advice and services.