6 Ways a Reliable Company Optimises Blogs for SEO in Australia

by Isabel Blamey Professional writer
Having a blog section is mandatory for every business. Blogging is one of the best ways of optimising your business for search engines.  Many people do not know how to optimise their blogs to get better outcomes. Only a reliable SEO company in Australia knows the tricks of using blogging platforms for better online visibility. 

In this article, we’ll let you know how you should optimise your business blogs efficiently.

      1. Do your research

This is the most important step. First, you should build a clear perception of your own business, including-

  • Business nature
  • Business mission and vision 
  • Functions
  • Long-term goals
  • Short-term goals
  • Current marketing statistics
  • Competitors

Once you develop a clear understanding of the above-discussed aspects, you will be able to realise how what kind of keywords you need to use and how to include them naturally in the content. It is important to tap on the right kind of keywords relevant to your business. There are a number of tools and techniques through which you can figure out the related and relevant keywords.  The Google Adwords Keyword Tool and are two popular tools that allow you to pick relevant keywords to your topic.

      2. Insert apt keywords in the blog post

Once you have chosen the right set of keywords, you need to place them in your blog.  Placing the keywords is a tricky affair. For this, you will need a basic understanding of SEO. Listed below are the places where you must out your keywords, such as:

  • Title
  • Headings and subheadings
  • Introductory sentence
  • Ending paragraph
  • Anchor text
  • Title tags and meta-descriptions

Also, you should keep in mind that keyword stuffing may harm your SEO efforts. It is always better to avoid keyword stuffing. The term refers to overburden your content with so many keywords. Such activity may irritate your readers. Moreover, Google may penalise you for keyword stuffing. 

By hiring an affordable SEO company, you can optimise the content properly without keyword stuffing at reasonable prices. 

      3. Make your content visually rich

Gone are the days when only an informative blog could do the magic. Modern viewers prefer visual presentation. Therefore, you should include apt and engaging images in your blog post. When you will upload the image, don’t forget to include keywords in the file name. You should also fill out the alternate text field with a short, telling, and keyword-rich description of the image.

      4. Give references to other authentic sites

It is a very useful trick. While writing the blog post, you should fill the content with important information taking from the authentic sources. You need to mention the source link from where you are gathering the information.  This activity makes your content more reliable and accepted.

      5. Let the readers subscribe to your blog

Why are you publishing the blogs? To inspire the readers to take action, right? Then you need to provide the readers with an option to subscribe to your blog. Keep a subscribe button at the bottom of each blog post. You can also add a comment section to your blog section so that the readers can leave a message or their feedback for you.

      6. Share the blogs posts on social platforms

Sharing blog posts on social media is an integral part of search engine optimisation. Whenever you are publishing a blog, you should share it on social platforms like Facebook Twitter, etc. Many businesses prefer hiring an SEO company in Australia to perform other SEO tasks and social media sharing. If your time is limited and you want professional services, then hiring a professional SEO service will be the best decision for you.

Any reliable SEO company will follow these six ways to optimise your business blogs for search engine optimisation. A little tricky approach can help you leverage all the benefits of an SEO-optimised blog. 

Author Bio

Iain Campbell is a commercial SEO writer who has been working with a reputed SEO company in Australia. She also pens down blogs on search engine optimisation. Some of her blogs focus on how to approach an affordable SEO company. 

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About Isabel Blamey Senior   Professional writer

176 connections, 6 recommendations, 590 honor points.
Joined APSense since, June 21st, 2016, From Perth, Australia.

Created on Jan 22nd 2020 02:00. Viewed 311 times.


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