6 Trends Set To Redefine Mobile Marketing In 2019

The innovations and disruptions in the field of mobile marketing that have been witnessed in the past years will continue to remain in focus this year as well. The markets are maturing and leading players will have to fight it out for establishing their supremacy. Specifically, this is applicable in the areas of Augmented Reality (AR) and mobile video, leading to the emergence of a few winners and some losers. The year 2019 might also see several mergers and acquisitions as well. If you own online business, you need to work with one of the best and reliable digital marketing companies in Kerala in order to take advantage of these developments. Having said that the six key trends that are expected to shape mobile marketing in 2019 are as follows:

The mobile video segment set new records last year. Further growth is predicted to take place in 2019. Smartphones were used extensively for watching videos online. The share of mobiles with respect to online "video starts" crossed the 50 percent mark for the first time in 2018. Further, it is expected that mobiles will account for 72 percent of the increase in spending on online video advertising. Major brands will invest significantly to tap into the growth in the mobile video segment.

In 2019, brands will be vying with one another to prove the value of the voice technology developed by them. Smart speaker adoption will drive the use of voice technology and marketers would start exploring ways and means to make good use of this mushrooming channel. The voice tech will evolve further this year as people become more comfortable in conversing with devices.

Initially, social commerce was a little slow in gaining momentum. As a channel for boosting sales, social media will be extensively used by savvy marketers. In 2018, brands used Facebook, Instagram, Snapchat, and Pinterest for acquisition efforts such as generating leads, advertising products, and boosting awareness. This year, the focus will be more on engagement, according to experts. A social media optimization company will be of great help to you in this regard.

Influencer marketing will see significant growth in 2019 but there could be some changes in its implementation. It is predicted that the size of the market will exceed USD 8 billion by 2020. Further, marketers are likely to redefine their standards for influencers.

The 4G network allowed video streaming, deployment of artificial intelligence, and provided a taste of AR and VR). The ultrafast 5G network will add more capabilities to the mobile world with download speeds that 10 times more than that of 4G.

Following its disruptive streak last year, AR is all set to become a crucial part of both shopping on social media platforms and mobile ads. The AR market will be as big as USD 83 billion by 2021. As such, 2019 will witness the mushrooming of the AR space.