6 Tips To Try In 2021Tto Optimize Your YouTube Business Channel

by Sandip Trivedi Digital Marketing Trainer and Inflluecer

Social media marketing is an important element of the digital marketing strategy. Most businesses are looking to create social media profiles to connect and engage with their customers. Facebook and Instagram are the most common social media channels as they have a lot of features for businesses and brands.

However, most marketers use Facebook, Instagram, and LinkedIn to build a presence, they often forget YouTube. Most businesses see it as an online video platform and social media network. Either way, it provides endless marketing opportunities because your audience is present on the platform.

On average, YouTube sees two billion logged-in monthly users worldwide. Thus, it is a great idea to make a YouTube channel and start promoting your products, services or skills on it. It does not matter whether it fits the criteria of social networks or not. The important part is that it is popular amongst all of them.

Although, there are more than 500 hours of videos uploaded on the platform every minute. So, YouTube video marketing is easier said than done. You need to treat it with a strategic approach if you want to grow. This is because YouTube optimization makes your business channel search-friendly for users and search engines. Also, after Google, YouTube is the second largest search engine and thus, optimizing it can directly affect your SERP rankings.

Read on to find out the 6 easy ways to optimize your YouTube channel

1.       Add keywords in your video title

You might have heard about this a lot but, this one is really necessary. Without the right keywords, your video will get lost on the platform and the right audience will never be able to see it. While preparing for the video script, search the keywords of your topic as well. Try to include them in the script but, do not forget to use them in your video title.

 

Mention keywords in the title that have a high search volume and describe the gist of your video through your headline. This will make your YouTube business channel user-friendly as well as SEO-friendly. This one small practice will give your video an advantage over videos that do not have keywords.

Recommend Read: Why keyword research is important for YouTube?

 

2.       Understand your audience

Well, this is one tip that is common for all social media channels. You have to understand your audience and create content that they like to watch, instead of creating content that you like. If you are someone who is just starting out on YouTube, then set aside some time to learn about demographics and data analytics.

 

This will include quantitative data about the users based on their predominant age, location and viewing preferences. For example, if you want to target the Gen Z audience, then your videos need to be of a shorter duration. So, collect all the qualitative data that you can find and check the trending topics. Based on that, you can create your content.  A YouTube channel for business will offer you an Analytics tab. If you have a channel that is up and running, then you can use it to monitor your audiences. It will give you a chance to know your viewers and create content around their interests.

 

3.       Pay attention to your video description

Make a compelling video description as most people prefer to read that before hitting the play button. However, it is important to remember that YouTube only shows 2 or 3 lines of description before the viewers have to hit the show more link. So, you need to impress your viewers with 2 or 3 lines only.

 

Your video description should have important content like keywords, CTAs, and important links in the beginning itself. This will intrigue your audience and they will hit the play button. If they like your video, they will read your entire description as well. YouTube gives you a space of 5000 characters only and so, use it wisely. You can also take the professional help of content writers, if you are not good at writing video descriptions.   

 

4.       Add relevant tags

Tags act like keywords for your videos. People will be able to search you with the help of these tags. It will help in categorizing your video and will broaden its reach by associating it with similar videos of your niche. Thus, always research on keywords that match with your industry. Add those keywords as your tags with your video.

 

Tags are as important as the description of your video. They increase the chances of your video to be visible in front of the audience. They will help the platform and viewers to understand the context and relevance of your video. You can add keywords that you were not able to fit in the title, description and hyperlink of your video.

 

5.       Keep an eye on your competition

YouTube is a competitive space like any other social media platform. Thus, you will have to create an audit of your competitors and make sure that your channel remains relevant. You can start by finding 2 to 3 competitors of your industry. Check channels that are ranking on keywords of your industry. Look for their subscriber counts and viewership data so that you can set a benchmark for your channel.

 

Also, study their titles and video descriptions. Identify the keywords that they are using and check their overall content. Take some time out and read the comments on their video as well. There are chances that their audiences will overlap with yours and thus, you can take those suggestions and incorporate in your videos which will already make them relevant for your audiences. You can further conduct a SWOT analysis which includes their Strengths, Weakness, Opportunities and Threat. This is a great way to understand what’s working and what’s not working in your niche.   

 

6.       Customize and Market your YouTube channel

Use your logo and a customized thumbnail on all your videos. Branding on your videos and channel will give a professional vibe to your viewers. You can enhance the engagement with your viewers with the help of featured videos, playlists to direct your audience to remaining videos, customized end screens and cards with end screens.

 

Once the optimization and customization is done, market your YouTube channel. Use your other social media platforms to market your new videos. Share your videos with existing customers. Also, share them with your friends and relatives as they can help in increasing the views. If you have an email list, you can share them with your subscribers as well. It is important to remember that likes and views will help your video become relevant and pop in the YouTube search engine.

 

Conclusion

YouTube is a great social media marketing platform, if used properly. However, if you are new to YouTube, make sure to create a business account. You will have to start by opening a brand account on Google.  The best part about a brand account is that multiple authorized users can log in and operate it. It will also help in viewing the analytics of your video.

 

Always remember that content is the only thing that will make your audience visit your channel again. So, create relevant and unique content to grow a following on YouTube.

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Created on Mar 7th 2021 08:02. Viewed 348 times.

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